Canada's 'Real' Energy Crisis Starts in the Bedroom



    New Better Sleep Council Canada research proves the afternoon crash
    exists; 1 in 4 Canadians are clinically sleep deprived

    TORONTO, Oct. 29 /CNW/ - Every day Canadians are on an energy roller
coaster ride, according to new research released today by the Better Sleep
Council Canada. It found that Canadians' energy levels fluctuate widely from
morning peaks to afternoon crashes and evening recoveries. And one in four
Canadians qualify as officially sleep deprived. They can make good use of the
upcoming extra hour of sleep when clocks roll back one hour at 2 am on Sunday
November 4.
    Using the Epworth Sleepiness Scale, a tool used by sleep professionals
around the world to diagnose sleep disorders, the research found that nearly
one in four Canadians (23 per cent) are clinically sleep deprived, as judged
by their likeliness to doze off or fall asleep in situations like certain
situations like sitting and reading, in a theatre or a car.
    "Our research shows that many Canadians are over-compensating for
something that is lacking in the bedroom," said David MacDonald, vice
president with Environics Research Group who conducted the Better Sleep
Council study. "If we're a nation that is nodding off, rising and crashing
throughout the day and week we're abusing, not managing, our energy patterns."

    Canada's Energy Roller Coaster

    According to the Better Sleep Council research we're a nation of morning
people, with nearly 4 in 10 (37 per cent) of Canadians reporting they are most
energetic between 6 and 9 am. After that, most people's energy levels take a
nose-dive, crashing in the late afternoon between 3 and 6 pm, before getting a
boost after the dinner hour.
    Many Canadians also suffer from a severe case of the "Mondays" with 31
per cent saying Mondays are their sleepiest days, with Fridays and Sundays
following at 17 and 13 per cent.

    
    Early to bed, early to rise: Canada's national wake up and bed times

    -   On average, Canadians wake up at 6:50 am.; Atlantic Canadians are the
        earliest risers (6:43 a.m.); while residents of Manitoba and
        Saskatchewan rise latest (7:00 a.m.)
    -   Canadians' average bedtime is 10:06 pm.; BC residents are the night
        owls (10:53 p.m.) while Atlantic Canadians hit the sack at an early
        9:11 pm.
    -   20 per cent of Canadians are very early risers, waking between 3 am
        and 6 am.
    -   15 per cent are true night owls - their bedtime is between midnight
        and 3 am.
    -   On weekends, Canadians typically sleep in an extra hour, waking up at
        8:02 am.
    -   One-quarter of Canadians however sleep in to between 9 am and noon,
        compared to only 4 per cent of Canadians who wake up at that time
        during the week.

    Planes, trains and automobiles:

    -   When asked about the oddest places they have fallen asleep, 19 per
        cent referenced some kind of transit system like a bus, boat or
        plane, and 13 per cent cited an outdoor or public location like a
        park or stadium.
    -   Ontarians (24 per cent) and BC residents (22 per cent) are the most
        likely transit sleepers.

    "Consistency in the bedroom is a key to better sleep," said Gary
Baskerville, Better Sleep Council Canada. "Good quality sleep is critically
important to be able to function well during the day and smooth out those
energy peaks and valleys."

    "Fall-back" checklist for better sleep this week and all year:

    -   Don't stay up extra late on Saturday knowing you have an extra hour
        of sleep ahead of you. Maintain your natural body rhythm by going to
        bed and waking up around the same time every day - even on the
        weekends.
    -   Recognize when you're at your best and when you need a break during
        the day. If you crash in the afternoon take a short walk - late day
        naps can interfere with nightly sleep.
    -   Avoid too much caffeine to artificially boost your energy levels
        during the day and night. For a restful sleep avoid heavy meals and
        finish eating at least two hours before bedtime.
    -   A good sleep in your own bed at night is the best solution. Check
        your mattress regularly to make sure it's providing you with the
        comforting support you need every night. The average mattress
        provides comfort and support for eight to ten years of nightly use.
    

    For a better education on the value of good sleep and tips on how to shop
for a new mattress, visit www.bettersleep.ca

    Established in 2002, The Better Sleep Council Canada is committed to
educating Canadians about the importance of sleep to good health and quality
of life and to promote the value that a better quality mattress and foundation
can bring when regularly replaced within the sleep environment. The BSCC is
comprised of over 450 manufacturers, retailers and component suppliers from
the mattress industry.

    About the poll

    The Canadian survey was conducted for the Better Sleep Council Canada by
Environics Research Group. Telephone interviews were conducted from September
21st to September 27th, 2007. Results from this nation-wide sample of 1,003
Canadians over the age of 18 are considered accurate to within +/- 3.1 per
cent, 19 times out of 20.

    
    Attention Editors and Photo Editors:
    ------------------------------------
    -   Regional poll results available
    -   Chart illustrating Canada's Energy Crisis can be found on CNW
    

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Catharine Marion or Adam Moffat, Environics
Communications, (416) 969-2809 or (416) 969-2763, cmarion@environicspr.com,
amoffat@environicspr.com

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BETTER SLEEP COUNCIL

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