Canada's Olympic Broadcast Media Consortium To Deliver Record Hours of Coverage of Vancouver 2010 Paralympic Winter Games



    
       -- Unprecedented 50 hours on television in English and French,
                                 all in HD --

      -- Coverage on suite of multi-platform assets: television, radio,
                              digital, print --

        -- Pre-promotional campaign and features with Paralympians --
    

    TORONTO, June 17 /CNW/ - After coming off a dominating World Cup season
in which Canadian Paralympic athletes led the world with 29 gold medals, our
nation's Paralympians are primed to own the podium in 2010. And Canada's
Olympic Broadcast Media Consortium will be there as they go for gold,
delivering a record 50 total hours of television coverage in English and
French of the Vancouver 2010 Paralympic Winter Games, taking place March 12 to
21 in Vancouver and Whistler. All coverage will be available in High
Definition, marking the first time the Games will be produced entirely in HD
by a Canadian rights-holder.

    In addition to live events and daily highlights on television, the
Consortium's multi-platform coverage includes results, updates, features and
pre-promotional programming on radio, digital and print, marking the biggest
and most robust coverage ever in Canada of a Paralympic Games.

    "Canada's Paralympic athletes have excelled on the world stage. They are
a huge source of national pride and we are committed to giving them the
recognition and credit they so richly deserve," said Keith Pelley, President
of Canada's Olympic Broadcast Media Consortium. "Along with live event
coverage and highlights, we will tell the athletes' stories of determination
and accomplishments, as they go for gold in 2010."

    Each day throughout the Paralympic Games, the Consortium will produce a
90-minute highlights show of all the day's activities, results and updated
medal standings, airing in English on either CTV, TSN or Rogers Sportsnet and
in French on RDS or RIS Info Sports. In addition, the Consortium will televise
all Team Canada ice sledge hockey games in English (CTV, TSN, Rogers
Sportsnet) and French (RDS, RIS Info Sports), with the gold medal game airing
live on CTV and RDS. Canada is the reigning Paralympic Games champion in ice
sledge hockey, having defeated Norway in the Turin 2006 gold medal game.

    For additional details, visit www.CTVOlympics.ca





For further information:

For further information: Andrea Goldstein, Director, Communications,
Canada's Olympic Broadcast Media Consortium, w- (416) 384-7575, c- (647)
224-8800, andrea.goldstein@ctv.ca; Dan Zaiontz, Communications Coordinator,
Canada's Olympic Broadcast Media Consortium, w- (416) 384-5708, c- (647)
406-4638, dan.zaiontz@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - PARALYMPIC WINTER GAMES - ENGLISH

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890