CANADA'S NEXT TOP MODEL on CTV No. 1 With Young Viewers



    
    Series Premiere of CANADA'S NEXT TOP MODEL on CTV No. 1 With Young
    Viewers

    - 700,000 watch premiere episode; wins timeslot in key adult demos -
    

    TORONTO, May 27 /CNW/ - The series premiere of CANADA'S NEXT TOP MODEL on
CTV last night was the No. 1 program on Canadian television last night for its
target audience, A18-34.(*) In all, 694,000 viewers watched the premiere
episode, preliminary overnight data reveals, making it one of the most-watched
premieres of an original Canadian program this season. CANADA'S NEXT TOP MODEL
was the No. 1 non-sports program from 8 - 9 p.m. among A18-34, A18-49 and
A25-54.

    
    Also to note, CANADA'S NEXT TOP MODEL:

    -   won its timeslot against a simulcast encore of NCIS (Global/CBS) by
        158% (A18-34); 48% (A18-49) and 20% (A25-54);

    -   had double-digit growth from its first half-hour to the second among
        A18-34 (+32%; A18-49 (+26%) and A25-54 (+22%);

    -   was the most-watched among four premieres last night on Canadian
        television in the key demos, with CANADA'S NEXT TOP MODEL (377,000)
        outranking MENTAL (Global/FOX, 9-10 p.m., 273,000) by 38% among A18-
        49.

    In last night's episode, Tiffany from Toronto was the first girl
eliminated from the competition. In an unexpected turn of events, Alexandra
from Penticton, BC withdrew herself from the competition due to ongoing pain
from a previous injury.

    (xx)MEDIA NOTE: (xx)Download the competitors' challenge photos at
    www.ctvmedia.ca/topmodel
    

    Next week, (Tuesday, June 2 at 8 p.m. ET on CTV), Jay Manuel and Nolé
Marin turn the girls into models with the beloved - and sometimes dreaded -
makeovers. Then the newly-polished models face another challenge with someone
who knows celebrity style and a photo shoot at the stunning Galleria Italia -
The Art Gallery of Ontario's sculpture gallery designed by Frank Gehry. But
the fun of photos, makeovers, and challenges all come to an end when another
girl gets the boot and goes home.

    Viewers who missed the premiere of Canada's Next Top Model can watch
encore presentations on Star! and FashionTelevisionChannel at 9 p.m. ET on
Wednesdays, 10 p.m. ET Thursdays on MTV, and a special 10 p.m. ET Sunday night
catch-up broadcast on 'A'. Episode 2, which follows the girls through their
highly anticipated makeovers, airs Tuesday, June 2 at 8 p.m. ET on CTV (visit
CTV.ca to confirm local broadcast times).

    Tonight ETALK will have the national broadcast exclusive interview with
departed competitors Alexandra and Tiffany after they left the show. ETALK is
the only television show to have behind-the-scenes footage not seen on
CANADA'S NEXT TOP MODEL.

    Find out more about the 11 finalists, with interviews, episode recaps,
behind-the scenes photos and videos, and biographies, as well as
up-to-the-minute series info, at the series web portal at model.ctv.ca.

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports & Entertainment Ltd., and in Dome Productions, a North
American leader in the provision of mobile high definition production
facilities. More information about CTV may be found on the company website at
www.ctv.ca.

    
    Source: BBM Nielsen Media Research Preliminary Overnight Reports

    (*)Non-sports
    





For further information:

For further information: Emily Young Lee, Communications Manager, CTV
Inc., (416) 384-3004, emily.younglee@ctv.ca


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