La Vie en Rose Expands Presence in Egypt
MONTREAL, Nov. 30, 2011 /CNW Telbec/ - La Vie en Rose Inc. strategically
entered the Algerian market by opening an international boutique in
early fall 2011 at the Bab Ezzouar Shopping Centre in Algiers, the
Maghreb's largest commercial and leisure centre. Sales from the opening
far exceeded the company's initial expectations. Plans for a second
store opening in spring 2012 are under way.
"Through their travels, Algerian women were already familiar with and
loyal to the La Vie en Rose brand before we opened our boutique," says
François Roberge, President and CEO of La Vie en Rose. "We sold out of
certain styles within the first few weeks of opening!"
Canada's premier lingerie retailer also plans on opening their 7th store in Egypt, at the Sun City Mall in Cairo at the beginning of
January 2012. "Our formula has been working fantastically in Egypt;
therefore, it only made sense for us to expand into that existing
market," adds François Roberge.
La Vie en Rose has over 50 international boutiques in 8 countries.
Algeria joins Saudi Arabia, Lebanon, the United Arab Emirates, Jordan,
Egypt, Kuwait and Kazakhstan on the company's growing list of openings
outside of Canada.
La Vie en Rose is the leading Canadian specialty lingerie retailer. The
brand caters to all women aged 25-45, and evokes natural beauty,
confident sophistication, and sensual passion. Known as bra
specialists, La Vie en Rose also offers a range of lingerie, sleepwear,
loungewear, and swimwear. Acquired in 1996 by President and CEO
François Roberge, the chain now counts 150 boutiques in Canada,
including three concept stores: La Vie en Rose, La Vie en Rose Aqua,
and La Vie en Rose Outlet.
SOURCE La Vie en Rose
For further information:
LYNDA PAYLAN | PUBLIC RELATIONS ADVISOR, LA VIE EN ROSE
514.256.9446 EXT. 2247| Lynda.Paylan@lavieenrose.com