Canada's Hottest Gift Ideas are World's Hottest Selling Cosmetic Items



    TORONTO, Dec. 3 /CNW/ - The anti-aging serum that became an international
sensation in 2007 has become Shoppers Drug Mart(R)'s fastest-selling cosmetic
product, (based on September sales). Retailing at $25 for a 30ml tube, Boots
No7 Restore & Renew(R) is Canada's must-have stocking stuffer this holiday
season.
    "In September, following the announcement that Shoppers Drug Mart had
procured another shipment of the product for Canada, Boots No7 Restore & Renew
sold out at a rate of almost one per minute," says Rose DeMarco, Director of
Product Management & Development, Shoppers Drug Mart. "We have since received
another significant shipment - just in time for the holiday shopping rush."
    Boots No7 is the number one cosmetics and skincare line in Britain, with
an estimated one in three women owning a No7 product. Boots No7 products are
available exclusively at select Shoppers Drug Mart stores across Canada and
Pharmaprix(MD) stores in Quebec.
    "Each of the Boots No7 top seven picks for Holiday 2007 is in great
demand all over the world, which is in keeping with the growing international
trend towards skin rejuvenation," DeMarco adds.

    
    Boots No7 top 7 picks for Holiday 2007:

    1.  Restore & Renew Beauty Serum

        This is a concentrated skin perfecting serum that reveals younger
        looking skin in just four weeks. It contains Vitamin A and Peptide
        technology which encourages skin to behave the way younger skin
        would. Unique Antioxidant Complex helps prevent damage caused by sun
        exposure, air condition and pollution. (30+ years)

    2.  Time Resisting Day Cream SPF 12

        A rich cream for younger looking skin in just two weeks. It is
        developed for women wanting to prevent the first signs of skin aging.
        It measurably reduces fine lines and wrinkles using an Antioxidant
        Complex and Vitamin A. Pre-Retinol Vitamin A helps normalize the
        surface skin cells making the skin look and feel younger. (30+ years)

    3.  Time Resisting Night Cream

        A luxurious night cream for younger looking skin in four weeks. It is
        specially designed for women who want to prevent the first signs of
        skin aging. Antioxidants help protect against premature skin aging.
        (30+ years)

    4.  Lifting & Firming Day Cream SPF 8

        An advanced anti aging day cream that visibly firms the skin in two
        weeks. It firms, hydrates and redefines the skin and reduces the
        appearance of fine lines and wrinkles, evens out skin tone, and fades
        dark spots. (40+ years)

    5.  Lifting and Firming Night Cream

        This is an advanced anti aging night cream that visibly firms and
        redefines the skin in seven days. This powerful night cream boosts
        the skin's natural repair process during sleep. Firming ingredients
        including White Lupin Peptides (Lupinus Albus seed extract, Palmitoyl
        Pentapeptide 3) that boost collagen and elasticity, smooth lines and
        wrinkles, and firm the skin. (40+ years)

    6.  Lifting & Firming Eye Cream

        An advanced anti aging day cream that visibly firms the skin in two
        weeks. It firms, hydrates and redefines the skin and reduces the
        appearance of lines and wrinkles, evens out skin tone and fades dark
        spots. (40+ years)

    7.  Refine and Rewind Intense Perfecting Serum

        A rich and powerful serum that works to reduce the appearance of
        deeper lines and wrinkles. It has been reported to reduce the
        appearance of lines and wrinkles by 50% in four weeks. (40+ years)
    

    Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With over 1,000 Shoppers Drug Mart and Pharmaprix stores operating in
prime locations in each province and two territories, the Company is one of
the most convenient retailers in Canada. The Company also owns and operates
over 60 Shoppers Home Health Care stores, making it the largest Canadian
retailer of home health care products and services.





For further information:

For further information: visit, www.shoppersdrugmart.ca or contact:
Laura Cochrane, LexPR Canada, (416) 542-9140, ext. 3361, lcochrane@lexpr.com


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