Canada's CAS Symbolized By New Logo



    DYNAMIC, COLOURFUL LOGO EXPRESSES VALUE PROVIDED BY CHARTERED ACCOUNTANTS

    TORONTO, June 12 /CNW/ - Canada's Chartered Accountants are getting a new
look as the profession unveils a dynamic and modern redesigned logo. Updated
for the first time since the early 1990s and launched June 1, the new CA logo
reflects the leadership and value provided by the more than 72,000 CAs and
10,000 CA students in Canada and Bermuda.
    "Canada's CAs play leadership roles in all segments of Canadian and
international business, providing financial expertise, strategic thinking and
business insight," said Kevin Dancey, FCA, President and CEO of the Canadian
Institute of Chartered Accountants. "This powerful new logo visually unifies
our profession and graphically symbolizes the value provided by CAs."
    CAs across Canada and Bermuda will be able to use the new logo as part of
the identity of their own practices. The logo conversion will take place over
the summer of 2007. Both the new and former logos will co-exist for a short
transitional period. It is anticipated that the new symbol will be fully in
place by this fall.
    Design firm Gottschalk + Ash International created the new logo to
enhance the profession's brand by symbolizing the essence and value of
Chartered Accountants.
    The multi-coloured symbol is intended to suggest the multi-dimensional
nature of the CA designation. The colours are bright, bold and contemporary.
The wordmark itself is in uppercase black type - authoritative, bold, solid
and strong, which is designed to balance with the bright colours in the
symbol.
    The sans-serif Gotham typeface has been chosen to be modern, unadorned
and based on classical proportions, so that it will function well for many
years without looking too trendy or dated. It has also been chosen to stand
out among the many other typefaces that are widely used in these applications.
    "Creating a new face for Canada's CAs is part of the profession's current
branding initiative," said Daniel McMahon, FCA, chair of the National Branding
Committee for the CA profession. "The branding program is aimed at increasing
recognition of the value CAs provide to individuals, businesses, and our
capital markets and economy."
    Using advertising, media and stakeholder relations, the profession is
building greater awareness that CAs provide unrivalled business insight,
strategic thinking and leadership in addition to the financial expertise for
which they are known.

    About the Canadian Institute of Chartered Accountants

    The Canadian Institute of Chartered Accountants (CICA), together with the
provincial, territorial and Bermuda Institutes/Ordre of Chartered Accountants,
represents a membership of approximately 72,000 CAs and 10,000 students in
Canada and Bermuda. The CICA conducts research into current business issues
and supports the setting of accounting, auditing and assurance standards for
business, not-for-profit organizations and government. It issues guidance on
control and governance, publishes professional literature, develops continuing
education programs and represents the CA profession nationally and
internationally.




For further information:

For further information: To arrange a media interview or to obtain more
information, please contact: Perry Jensen at (416) 969-4271 or
pjensen@icao.on.ca; Peter McLean at (416) 204-3268 or peter.mclean@cica.ca

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Canadian Institute of Chartered Accountants

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