eBay launches eBay Bucks to address online frustration experienced by 40
per cent of Canadians
TORONTO, May 10 /CNW/ - Canadians are passionate about their purchasing
points, according to new research released today from eBay Canada.
Nearly three quarters of the population say they like - and in some
cases love - customer loyalty programs.
In fact, the overwhelming majority of shoppers (86 per cent) believe
they deserve to be rewarded for their loyalty; it's no surprise then
that four-in-10 Canadians belong to four or more programs with some
signing up for 10 or more point collecting programs.
The research conducted by Leger Marketing also reveals that Canadians
are frustrated with rewards programs. Four-in-10 Canadians say they are
frustrated with the scarcity of loyalty programs offered by online
retailers and some 70 per cent of all points collectors are confused by
calculations, finding it easier to understand rewards programs that are
calculated in dollars versus points.
"Canadians expect to be rewarded for their loyalty - the eBay research
confirms that the majority of consumers (64 per cent) prefer to shop
with retailers that offer rewards programs," said Mengze Shi, associate
professor of marketing, Rotman School of Management. "Yet the harsh
reality is that Canadians have been faced with limited options when it
comes to being rewarded for their online shopping."
To reward Canadians for their online shopping and make it easier to
understand their reward balance, eBay Canada is launching eBay Bucks, a
reward program that offers buyers 2 per cent cash back on all items
purchased on eBay.ca when PayPal is used.
"With eBay Bucks, Canadians have access to the great selection and
exciting shopping platform eBay is known for and at the same time will
be rewarded for their purchases with cash back," he adds.
Once consumers enroll in the eBay Bucks program, they will:
See the Bucks that can be earned for each product on any search results
Automatically earn eBay Bucks, collecting 2 per cent of the item's
pre-shipping purchase price.
Collect Bucks automatically with no points to manage and no blackout
periods to monitor.
Aggregate up to $500 (USD) eBay Bucks until the end of each calendar
quarter - or every three months - at which point they have 30 days to
spend the free money.
"Canadians are demanding selection and simplicity," said Kevin Wolfley,
eBay Canada. "The overwhelming majority of Canadians make a buying
decision based on rewards points yet they are faced with limited online
options or complicated points calculations; only twelve per cent of
Canadians surveyed know all their rewards points' balances. eBay Bucks
gives Canadians an easy and straight-forward option for collecting
reward dollars, online."
Shoppers interested in learning more about eBay Bucks should visit http://www.ebay.ca/ebaybucks or www.eBay.ca to start earning eBay Bucks towards a future purchase.
The survey was completed online from April 4th, 2011 to April 6th, 2011
using Leger Marketing's online panel, LegerWeb, with a sample of 1501
Canadians, 18 years of age or older. A probability sample of the same
size would yield a margin of error of +/- 2.5%.
Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of
buyers and sellers globally on a daily basis through eBay, the world's
largest online marketplace, and PayPal, which enables individuals and
businesses to securely, easily, and quickly send and receive online
payments. We also reach millions through specialized marketplaces such
as StubHub, the world's largest ticket marketplace, and eBay
Classifieds sites, which together have a presence in more than 1,000
cities around the world. In Canada, eBay was visited by nearly 6.6
million Canadians in February 2011. (comScore Media Metrix).
SOURCE eBay Canada
For further information:
media please contact:
Environics (on behalf of eBay Canada)
Environics (on behalf of eBay Canada)