Canada Votes CTV No. 1 for 2008 Debate Coverage



    -- 2008 Federal Election Debate attracts 1.04 million viewers on CTV --

    TORONTO, Oct. 3 /CNW/ - As Canada prepares to head to the polls on
October 14, viewers have once again made CTV their choice for ongoing election
coverage. A total of 1.03 million viewers - peaking at 1.3 million - tuned in
to the two-hour 2008 Federal Election Debate live on CTV last night,
delivering 60% more viewers than Global (647,000) and 22% more than CBC
(853,000). By the end of the evening, CTV News programs had delivered 3 out of
the Top 5 most-watched programs on Canadian television (No. 3, CTV Evening
News; No. 4, CTV News Special: 2008 Federal Election Debate; No. 5, CTV
National News with Lloyd Robertson).

    
    Also to note:

    -   3.5 million viewers watched the debate whole or in part on CTV

    -   CTV's debate broadcast was No.1 with the three key advertising demos,
        A25-54, A18-49 and A18-34. Compared to the last leadership debate in
        January 2006, CTV saw double-digit increases in all demos, especially
        among younger viewers: up 75% A18-34; up 34% A18-49; and up 11%
        A25-54.

    -   In all, more than 2.5 million Canadians watched the debate on the
        three Canadian networks.

    -   Canadians overwhelmingly chose the 2008 Federal Election Debate over
        the U.S. Vice-Presidential Debate: by a 3-1 margin in Toronto, 4-1 in
        Vancouver and 3.5-1 in Calgary.
    

    Immediately following 2008 Federal Election Debate, Canadians made CTV
their choice for post-debate analysis, with 992,000 viewers staying tuned to
watch CTV National News With Lloyd Robertson, 36% more than The National on
CBC (730,000) in the same time-slot at 11 p.m. and 20% more than Global
National (825,000) at 5:30 p.m. Earlier in the evening, CTV Evening News
garnered 1.2 million viewers.

    This Sunday, October 5 at 12 Noon ET on CTV (visit CTV.ca to confirm
local listings), Question Period co-hosts Craig Oliver, CTV's Parliamentary
Bureau Chief, and Jane Taber, the Senior Parliamentary Writer in The Globe and
Mail's Ottawa bureau, analyze the debates as well as this week's hot-button
issues and political players. For continuing election coverage, visit
election.ctv.ca.

    Source: Preliminary overnight data, CTV Total, Global Total and CBC Total
(BBM Nielsen Media Research).





For further information:

For further information: Alexis Hood, CTV Inc., (416) 332-4426,
ahood@ctv.ca


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