Canada Triumphs at the "MTV Europe Music Awards 2007"



    
       - Pop punk goddess Avril Lavigne sizzles with two main category wins -
                   - Nelly Furtado wins Album of the Year -
    

    MUNICH, Germany, Nov. 1 /CNW/ - Pop punk goddess Avril Lavigne was the
biggest winner at the "MTV Europe Music Awards 2007" held in Munich, Germany
Nov. 1. Lavigne, the biggest selling artist of 2007 so far, took home two
awards - Most Addictive Track and Solo Artist of 2007, beating big names
Rihanna, Justin Timberlake and Christina Aguilera for the prestigious Solo
Artist title. The "MTV Europe Music Awards 2007" are available to Canadians on
television and online: the prime-time broadcast airs on MuchMusic, Thursday,
Nov. 1 at 7 p.m. ET; the live broadcast is available on demand at MTV.ca.
    Album of the Year was won by Nelly Furtado for the 7-million selling
"Loose", while 30 Seconds to Mars triumphed in the Rock Out category. Linkin
Park took home the award for Band of 2007, while the on-going feud between
Kanye West and Justice was settled once and for all when Justice won the Video
Star prize for the second year in a row. Also, UK's biggest rock act Muse
scooped-up the Headliner Award and won the UK & Ireland category.
    More than 50-million votes were registered across Europe in the "MTV
Europe Music Awards 2007", which totally reinvented itself this year to allow
viewers and music fans to take control of nominations and voting for the
all-new Award categories.
    Show-stopping performances of the night came from Foo Fighters, opening
the evening with a medley featuring the new single 'The Pretender' combined
with a short musical homage to Sex Pistol's classic 30th anniversary rock
track 'God Save the Queen.' Avril Lavigne, scorching in a figure-hugging
corset, gave a blistering burlesque rendition of her smash hit 'Hot', while
flamboyant Mika brought the crowd to its feet with an exploding black and
white chessboard rendition of 'Grace Kelly'. German pop phenomenon Tokio Hotel
performed 'Monsoon' in a full-scale storm, complete with on stage rain,
driving wind and electrifying storm visuals, while blistering performances
from indie darlings Babyshambles and Nicole Scherzinger and will.i.am rounded
out the show in their first-ever on stage performance together.
    In what was a whirlwind trip, Amy Winehouse touched down for a last
minute rehearsal and pulled off a memorable performance of 'Back To Black.'
She was rewarded for her efforts though with a special accolade, the 'Artists
Choice' award. Put together over the last six months, MTV news crews around
the world canvassed over 80 artists to pick their favourite fellow artist of
the year....a peer who'd made the biggest impression. The industry's biggest
names, from Rihanna to Maroon 5, Fergie to Alicia Keys named Amy as their
nomination...in the end she won by a landslide receiving over half of the
votes.
    The 14th annual awards opened in typical over-the-top style with show
host and hip hop debonair Snoop Dogg making a triumphal entry onto the stage
in a vintage low-rise Cadillac emblazoned with the German flag, accompanied by
leather-clad female motorcycle outriders and a full posse of female admirers.
    Strutting down the red carpet were a host of celebrities from the music,
entertainment, fashion and sporting worlds including British Formula One
driver Lewis Hamilton, actor Jared Leto, glamorous British supermodel Lily
Cole, Napoleon Dynamite star Jon Heder, R&B sensation and one third of
Destiny's Child, Kelly Rowland, German sporting icon Boris Becker, Craig
David, Dave Gahan, Good Charlotte, Joss Stone, Michael Stipe, Serj Tankian,
Muse and EMA digital host Wyclef Jean.
    The show closed with a nail-biting live 'reveal' of the winner of the New
Sounds of Europe Award - with the three contenders - Bedwetters (Estonia),
Firma (Romania) and Yakup (Turkey) - lined up on stage to learn their fate
from US R&B star Nelly Furtado. This new Award category, celebrates emerging
artists and gives MTV audiences a first look at the acts on the cusp of
breaking onto the international stage. MTV audiences in the 18 markets were
asked to nominate for their favourite up and coming artist to compete in a
European-wide competition on the MTV and Sony Ericsson websites. Voting then
began for the 18 semi finalists to decide the artist, and country, who would
ultimately wear the New Sounds of Europe Award crown. Winners details not
available at time of going to press.

    
    2007 Winnners

    MAIN CATEGORIES

    -------------------------------------------------------------------------
    ROCK OUT                       ULTIMATE URBAN
    30 Seconds to Mars             Rihanna
    -------------------------------------------------------------------------
    BAND OF 2007                   MOST ADDICTIVE TRACK
    Linkin Park                    Avril Lavigne - Girlfriend
    -------------------------------------------------------------------------
    ALBUM OF THE YEAR              INTER ACT
    Nelly Furtado - Loose          Tokio Hotel
    -------------------------------------------------------------------------
    HEADLINER                      VIDEO STAR
    Muse                           Justice - D.A.N.C.E
    -------------------------------------------------------------------------
    SOLO ARTIST OF 2007            NEW SOUNDS OF EUROPE
    Avril Lavigne                  Not available at time of going to press
    -------------------------------------------------------------------------
    ARTIST'S CHOICE
    Amy Winehouse
    -------------------------------------------------------------------------
    

    A complete list of regional winners is available at MTV.ca

    About MTV in Canada:

    MTV in Canada is a Canadian programmed and managed business wholly owned
by CTV Inc., a division of CTVglobemedia. MTV offers a distinctly Canadian
interpretation of the MTV brand across multiple platforms, including a
revolutionary broadband service, MTV.ca, and across an MTV-branded analog
specialty service that delivers innovative lifestyle, talk and documentary
programming with a commitment to 71 per cent Canadian programming in
primetime. The MTV business is powered by an alliance between CTV, Canada's
Number One television brand and MTV Networks, the world's most valuable media
brand. MTV in Canada is one of 50 MTV-branded services worldwide serving
171 territories around the world.

    About MuchMusic:

    The number one Canadian brand for teens and young adults, MuchMusic is an
integral part of today's pop-culture landscape, engaging and interacting with
its audience like no other since August 1984. Live performances and interviews
with world-famous Canadian and international musical artists and celebrity
guests make MuchMusic's acclaimed street-front studio in Toronto Canada's
epicentre of celebrity. A multi-platform, Canadian icon, MuchMusic was
recognized by Strategy magazine as the "Brand of the Year" (2005). The
always-innovative and cutting-edge muchmusic.com is a favourite destination
for Canadian youth delivering Show Me Yours, a user-generated content site;
MuchAXS, a viewer-controlled broadband player; new-music sneak peek First
Spins; and music and ringtone downloads.
    MuchMusic spotlights homegrown talent through original productions and
nurtures the Canadian music-video production industry through its annual,
multi-million dollar contribution to VideoFACT.
    MuchMusic targets fans aged 12-34, and distributes programming to
120 countries and 7.5 million households across Canada via cable, satellite,
online at Joost and on mobile. MuchMusic is a division of CTV Limited.





For further information:

For further information: Emily Young Lee, MTV, (416) 355-3613,
eyounglee@mtv.ca


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