Canada to 'emerge from the shadow of its southern neighbour' according to leading urban theorist Richard Florida



    CALGARY, May 22 /CNW/ - Richard Florida, renowned speaker and
best-selling author of The Rise of the Creative Class and The Flight of the
Creative Class, will discuss how creative business decisions will help Canada
withstand the recession at the 11th annual CMA Alberta Accountability Summit
on May 22, 2009, at the TELUS Convention Centre in Calgary.
    "The fact that Canada has weathered the current economic situation well,
has a stable banking system and has managed to avoid a financial crisis gives
us an opportunity to reposition ourselves," says Florida. "We were
experiencing a 'brain drain' of our brightest and most creative professionals,
but given the current economic situation, that may soon shift to a 'brain
circulation' that will see many talented Canadians return home."
    In his book, The Rise of the Creative Class, Florida argues that human
creativity is a key component for economic success and is now the definitive
source of competitive advantages for companies. Accountants fall into a group
Florida calls the "creative class" and will continue to play an important role
in driving Canada's economy and helping Canadian companies emerge in a
positive position once the recession subsides.
    Florida will speak to more than 450 strategic management accounting
professionals and business leaders from around the province at the CMA Alberta
Accountability Summit about the importance of using creative accounting
decisions to help organizations endure the recession, which aligns perfectly
with the current CMA Canada marketing campaign that also focuses on
creativity.
    "Combining creativity with accounting means being original, imaginative
and providing big-picture solutions grounded in ethical behaviour," says Joy
Thomas, MBA, FCMA, C.Dir., President and CEO of CMA Alberta. "Accounting is
more than balancing the numbers in a spreadsheet. It's about looking at the
figures and determining the best way to utilize the results to move businesses
forward."
    The CMA program is unique because it trains CMAs to balance right-brain
thinking-creativity, innovation and imagination-with left-brain
thinking-logic, analysis, ethics and numbers.
    "Creativity is just as important for accountants as it is for artists.
And with experts like Richard Florida stating that creativity is a determining
factor for economic success, it reinforces our position that it has an
integral role in the accounting profession," says Thomas.
    In addition to Richard Florida, Brian Thwaits, a certified 'brain
trainer' and motivational speaker, and Deirdre McMurdy, one of Canada's most
prominent business journalists, will also be speaking at the Accountability
Summit.
    Media are welcome to attend the presentations and are also invited to sit
in on Richard Florida's roundtable discussion with 25 post-secondary students
and future business leaders after his presentation is finished.
    To learn more about the CMA Accountability Summit, please visit
www.cma-alberta.com. For more information about the Accountability Summit
speakers and presentation times, view the CMA Alberta Accountability media kit
at http://www.cma-alberta.com/index.cfm/ci_id/15092/la_id/1.htm.

    About CMA Alberta

    As an integral partner of CMA Canada, CMA Alberta is the self-governing
professional organization responsible for the training, accreditation and
continuing professional development of CMAs in Alberta. Of CMA Canada's 47,000
members across Canada and around the world, more than 6,600 CMAs are
accredited in Alberta.
    Certified Management Accountants are strategic financial management
professionals who have gained the knowledge and skills necessary to provide
leadership, innovation and an integrating perspective to organizational
decision-making in the global marketplace. Our accreditation process is
rigorous, but richly rewarding. It leads to the most respected and highly
sought-after designation in business: the CMA.

    About Richard Florida

    Richard Florida is the author of the global best-sellers The Rise of the
Creative Class and The Flight of the Creative Class. His latest book, Who's
Your City?, also a national and international best seller, was an amazon.com
book of the month. His previous books, especially The Breakthrough Illusion
and Beyond Mass Production, paved the way for his provocative insights about
how creativity is revolutionizing the global economy.
    Florida is a regular correspondent for the Atlantic Monthly and a regular
columnist for The Globe and Mail. He has written for The New York Times, The
Wall Street Journal, The Washington Post, The Boston Globe, The Economist, and
The Harvard Business Review. He has been featured as an expert on MSNBC, CNN,
BBC, NPR and CBS.




For further information:

For further information: Shannon Pestun, Director, Marketing and
Communications, Certified Management Accountants (CMA) Alberta, cell: (403)
560-4885, email: spestun@cma-alberta.com

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CERTIFIED MANAGEMENT ACCOUNTANTS ALBERTA (CMA ALBERTA)

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