Canada Post awards Transcontinental multi-year contract to publish smartmoves(TM) magazine



    MONTREAL, Sept. 17 /CNW Telbec/ - Transcontinental Inc. is pleased to
announce that Transcontinental Custom Communications has been awarded a
multi-year contract by Canada Post to publish smartmoves(TM) - The Guide for
your new home, its existing magazine for Canadian moving households.
Transcontinental Custom Communications will be handling all of the creative
design, editorial content, printing, distribution, and fulfillment of
smartmoves magazine.
    Canada Post's Change of Address service is the basis for the smartmoves
program and the smartmoves magazine. The smartmoves program is a highly
targeted and cost effective advertising program offering organizations
innovative ways to stay connected with Canadian moving households. The
magazine offers insightful information and practical guidance to help make
settling into a new home more enjoyable.
    The 52-page, digest-sized magazine is published three times per year and
mailed weekly with an annual distribution of approximately 1.1 million copies.
Businesses have the opportunity to reach moving households with national and
regional outserts, polybagged in every edition. In compliance with Canada
Post's mandate to find eco-friendly options, Transcontinental Custom
Communications is printing future editions of the magazine on 100% recycled
paper.
    "As a complement to the Change of Address service, smartmoves magazine is
a great value to Canadians who've just moved," said Tim Skelly, Director of
Product Management, Canada Post. "We're looking forward to Transcontinental
Custom Communications providing us with best-in-class branded content for the
magazine as well as the expertise to help us further develop our integrated
marketing strategies." A complete redesign of the smartmoves magazine is
scheduled to be released for the Winter 2009 edition.
    "Transcontinental is very proud to be working with Canada Post to take
this successful program to the next level," said Stéphane Gagné, Vice
President, Business Development of Transcontinental Media and Director of
Transcontinental Custom Communications. "Our expertise in custom publishing
and our ability to provide an integrated media solution unlock the full
potential of this exciting program, delivering the best product to our
client."

    About Transcontinental Custom Communications

    Transcontinental Custom Communications is a joint venture between
Transcontinental Media and Seven Squared, the award-winning custom publishing
agency from the UK. Transcontinental Custom Communications specializes in
custom publishing services for clients in Canada and the United States. Custom
publishing involves strategic and creative services that achieve a company's
marketing objectives. Unique branded content is delivered to customers using
print or digital channels.

    About Canada Post

    Canada Post delivers over 11 billion pieces of mail each year to
14 million destinations. Its 60,000 employees and 6,600 post offices form the
largest retail network in the country serving 32 million Canadians and over
1 million businesses and public institutions from coast to coast to coast. In
2007, net income for Canada Post and its affiliates, which include Purolator
Courier Ltd., Progistix-Solutions Inc. and Innovapost (jointly owned by Canada
Post and CGI), was CDN$54 million on revenues of CDN$ 7.5 billion. Canada Post
is a world leader, providing innovative physical and electronic delivery
solutions, creating value for their customers, employees and Canadians.
Website: http://www.canadapost.ca.

    (*) smartmoves(TM) is a trade mark of Canada Post




For further information:

For further information: Media: Maxim Labrie, Corporate Communications
Department, Transcontinental Inc., (514) 954-4176,
maxim.labrie@transcontinental.ca, www.transcontinental.com; Financial
Community: Jennifer F. McCaughey, Director, Investor Relations,
Transcontinental Inc., (514) 954-2821, jennifer.mccaughey@transcontinental.ca

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