Can Kids Keep in Contact if Gramps Gags on Gadgets? New Poll Finds Technology Gap Impacts Cross-Generational Communications



    GiftVOX from MOBIVOX Bridges Gap by Providing Free International Calling
to Entire Families...Whether They're on a Razor or a Rotary

    MONTREAL, December 11 /CNW/ - Younger people hooked on instant
communications like SMS and IM communicate differently with their grandparents
due to the fear of new technology common among older people, according to a
new poll released today by international call provider MOBIVOX(a).

    While it may not entirely explain why kids don't reach out to Grandma as
often as their parents would like, there are clear generational differences in
how we communicate with family and friends. Almost 60 percent of those under
35 say that they communicate differently with older, less tech savvy family
members and friends. This is probably not surprising since Grandpa is two
times as likely to say that technology "gives him a headache" (less than 10
percent of those over 65 use SMS or IM regularly and over half still use
letters). And the impact of these barriers on relationships is felt across
generations - one in three Americans, regardless of age, say that they don't
connect as often as they would like with those they love because they don't
use the same communications technology.

    All hope for bridging the gap and sharing holiday cheer this season is
not lost however. The poll also reveals that 60 percent of those under age 35
said that family and friends call them for help with their technology woes.
Now - thanks to MOBIVOX - they have a new way to overcome the generational
digital divide and make connecting easier than ever.

    MOBIVOX today launched GiftVOX, which lets every family's go-to person
set up free international calling for family members. All the recipients have
to do is call their local MOBIVOX access number and - during that first call -
opt-in to activate their account. No hassles. GiftVOX eliminates the need to
ever go online, program a contact list or learn to use a new gadget.

    The benefits extend to the gift giver as well. Since MOBIVOX members talk
for free, GiftVOX means both the giver and recipient get free international
calls.

    "GiftVOX lets you give the gift of free calling to those you love most,"
said Stephane Marceau, MOBIVOX CEO. "They don't need a computer, a credit card
or even a calling card number. All they need is a mobile or landline phone and
a loved one to talk to."

    Because MOBIVOX allows members to connect from any phone, it is
especially easy for older generations to use since eight in 10 of those over
65 rely on home landline phones for communications (versus 50percent using
mobile phone and only one in three on email).

    "The beauty of GiftVOX is that it makes all the benefits of
state-of-the-art global communications available to everyone," continued
Marceau. "And the fact that it is free eliminates a major hurdle to staying
close for both the Grandfather and his college student grandson."

    MOBIVOX is an international calling service that makes it possible to
call friends and family around the world for free from ANY phone. Calls are
free to MOBIVOX members in more than 40 destinations and members save up to 98
percent on all other international calls.

    After registering for free at www.mobivox.com and uploading contacts,
MOBIVOX members dial a local MOBIVOX number to connect with friends and family
a world away.

    Upon calling, members simply say the name of who they want to talk to -
no need for a calling card and PIN numbers; computers, special software or
complex downloads. Additionally, the calls can be placed from any phone -
mobile or landline.

    MOBIVOX is a privately held company whose investors include: IDG Ventures
Boston, IDG Venture Investment China, IDG Ventures Vietnam, Brightspark and
Skypoint.

    For more information, please visit http://www.mobivox.com/.

    See how free calls between MOBIVOX users work at
www.mobivox.com/help/FAQ/.

    (a) Telephone survey conducted by CARAVAN(R) Survey among a national
probability sample of 1,017 adults comprising 509 men and 508 women 18 years
of age and older, living in private households in the continental United
States. Interviewing was completed during the period November 23-26, 2007.
Full survey results available upon request.




For further information:

For further information: MOBIVOX Rachelle Lockhart, 212-419-3326
consumerpr@mobivox.com

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