Campbell's lower sodium soups stir interest with leading health professional groups



    Blood Pressure Canada awards Campbell with Certificate of Excellence for
    leadership in sodium reduction; now over 40 products carry the Health
    Check(TM) symbol

    TORONTO, Oct. 31 /CNW/ - Campbell Company of Canada was recently
recognized by Blood Pressure Canada at its annual general meeting, with the
Blood Pressure Canada Certificate of Excellence, awarded to commend Campbell
for the company's continuing sodium reduction efforts and industry leadership.
    "The 'Certificate of Excellence' is the first presented to a food
manufacturer and recognizes the important leadership role Campbell Company of
Canada is playing in the food sector in producing and promoting lower sodium
products," said Dr. Norm Campbell, President of Blood Pressure Canada. "This
leadership is important because high sodium intake is strongly associated with
elevated blood pressure and Canadians need lower sodium food choices to help
them achieve healthy blood pressures."
    Now with more than 40 Campbell's(R) soups carrying the Health Check(TM)
symbol, and recognition from Blood Pressure Canada, Canadians will find it a
little easier to make a healthier food choice. Campbell Company of Canada uses
specialized blending techniques, flavouring with stocks, broths, herbs and
spices, and adding a natural, lower sodium sea salt to its soups to decrease
sodium levels while maintaining great taste - all to help Canadians who are
trying to eat better.
    "We are extremely proud that our sodium reduction accomplishments to date
are being recognized by health professionals. We know there is still more work
to be done and we are hopeful our leadership will inspire industry changes,"
says Philip Donne, president of Campbell Company of Canada. "We believe that
as Canadians are more aware of the changes Campbell has been making, and once
they enjoy our products with less sodium, they will be confident choosing
Campbell's(R) more often."

    Product Innovation with Lower Sodium

    The recent recognition from Blood Pressure Canada further inspires
Campbell nutrition and culinary experts to make delicious soup innovations
with lower sodium. This focus is not new. In fact, in the past five years all
Campbell's(R) canned soups have undergone some gradual sodium reduction,
including Healthy Request(R) soups which are now at 480mg of sodium per 250 mL
serving.
    The recipes for all Campbell soup innovations now begin with lower sodium
levels. The recipe for one of the newest lines of soups, made just for
children, has the lowest sodium level of any condensed soup in Canada, with
the added benefit of whole grain pasta.

    Over 40 Campbell's(R) Soups Carry the Health Check Symbol

    Starting January, 2007, Campbell proudly joined the Heart and Stroke
Foundation's Health Check program. The more than 40 Campbell's(R) soups that
carry the Health Check symbol, including the ever popular icon Campbell's(R)
Tomato soup, represent a breakthrough in the company's ongoing focus to reduce
sodium. While sodium is an important consideration, Campbell reinforces a
total diet approach consistent with Canada's Food Guide.
    In addition to the products participating in the Health Check program,
Campbell also recently introduced a new line of Campbell's(R) Low Sodium
soups, specially formulated for people on sodium-restricted diets. The
specialty products are available in Tomato and Chicken Noodle, with just 35 mg
- 50 mg of sodium per 198 mL serving.
    All Campbell's(R) soups are made with no artificial colours or flavours
and over 40 provide a full serving of vegetables. Many soups are also less
than 100 calories, low in fat and a source of fibre, per 250 mL serving. Visit
www.campbellsoup.ca for more detailed nutrition profiles and a listing of all
Campbell products that have earned the Health Check symbol.

    Canadians Rediscover Reasons to Love Campbell Soup

    Canadians have always loved a warm bowl of soup, and are now
rediscovering soup as a convenient and healthy choice. In an effort to remind
people about the nourishing benefits of soup, and the Health Check program,
representatives from Campbell have been traveling the country and meeting with
Canadians to better understand their connection with soup and their reaction
to the company's sodium reduction efforts to date. Real reactions from
families will be shared in a series of communication efforts over the next few
months, including television commercials featuring real Canadian families.

    About Campbell Company of Canada
    --------------------------------
    Headquartered in Toronto, Ontario, Campbell Company of Canada employs
approximately 1,500 people across the country and is committed to providing
Canadians with convenient, tasty and nourishing food choices. Campbell Company
of Canada is a subsidiary of Campbell Soup Company, based in Camden, New
Jersey. In Canada, Campbell operates two food-manufacturing facilities: a
Toronto, Ontario-based heat processed soup plant; and a Listowel,
Ontario-based frozen, foodservice and specialty food plant.





For further information:

For further information: or to arrange an interview with a Campbell
Company of Canada spokesperson, please contact: Anne Yourt, Brand
Communications Manager, (416) 253-1117 ext. 8479,
Anne_yourt@ca.campbellsoup.com

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Campbell Company of Canada

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