Campaigner Announces Growing Momentum for its CampaignerPro Email Marketing Service



    CampaignerPro helps leading Canadian organisations easily adopt advanced
    segmentation, automation and CRM integration techniques into their
    campaigns

    MONTREAL, Nov. 15 /CNW Telbec/ - Campaigner (www.campaigner.com) today
announced that a growing number of leading Canadian organizations are choosing
the CampaignerPro email marketing service to help them communicate with
customers, members and their networks of stakeholders. Recent Campaigner Pro
wins include The Canadian Red Cross, Dairy Farmers of Canada, Workopolis and
Mediagrif.
    CampaignerPro is a web-based, self-serve software that allows marketers
to create highly relevant, one-to-one email dialogues without the need for
professional services and the pain of an internal IT project.
    CampaignerPro is helping these organizations and thousands of other
CampaignerPro users quickly and easily adopt advanced email strategies into
their campaigns. With 65percent of Canadians preferring email communications
over other methods (Source: Ipsos 2007) and an average of $46 return on every
email dollar spent (Source: DMA 2007) marketers are turning to advanced
techniques like dynamic segmentation, automation and CRM integration to ensure
their campaigns are relevant, targeted and ultimately drive responses.
    "Gone are the days of sending the same message to many," said Luc Vezina,
Vice President of Marketing and Product Management for Campaigner. "More and
more Canadian marketers are using advanced email techniques as they recognize
the value of investing in targeted one-to-one emails"

    About Campaigner

    Campaigner's software-as-a-service email marketing software enables
organizations to enable organizations to have highly personalized one-to-one
email dialogues with their customers, measure how they respond, and analyze
those responses to interact in a more intelligent, automated way - resulting
in more profitable relationships. Campaigner partners with industry leaders
including Salesforce, Comcast and Yahoo!; provides applications to companies
such as Nokia Canada, PriceWaterhouseCoopers, Nielsen Media Research, AT&T,
West49 and over 10,000 small and medium-sized businesses. To schedule a demo
or for more information please visit www.campaigner.com




For further information:

For further information: Media contact: Gemma Mendham, 1-888-845-4544
ext. 358, press@campaigner.com

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