Campaign to Control Cancer Calls on Canada to "Go Public"



    A first to use public engagement as a tool to control cancer

    OTTAWA, Feb. 4 /CNW/ - Canada's Campaign to Control Cancer (C2CC) calls
on Canadians to "Go Public" on World Cancer Day and participate in a
ground-breaking public engagement effort that rallies people who care about,
work on and live with cancer to shape a new global response to cancer.
    "Harnessing the power of public engagement as a tool to control cancer is
a first," said Pat Kelly, CEO, C2CC. "People are joining together in Community
Conversations to Control Cancer across Canada and around the world to explore
cancer issues and how public engagement can be a powerful tool to control
cancer."
    The cancer statistics in Canada are sobering. More than 455 Canadians
will learn they have cancer today and 200 will die from it. More people die
from cancer worldwide than from AIDS, TB and malaria combined with more than
11 million new cases each year.
    "Cancer takes a tremendous toll of suffering and pain on individuals,
families and societies. It doesn't have to be that way," said Nick Discepola,
chair of the C2CC board. "Canada has enough knowledge about cancer that if
implemented would cut the rate of cancer deaths by half over the next
generation. The conversations are an opportunity to uncover people's
awareness, experiences and expectations about cancer and cancer control in
order to affect real change."
    Community Conversation participants are asked their opinion on what is
working well and not so well, where to go next and how to get there and will
explore the important role the public can play in helping shape more and
better control. A report on the Conversations will help shape the actions
taken by world cancer leaders at the upcoming Global Leadership Forum for
Cancer Control and the LIVESTRONG Global Summit.
    Starting today, Canadians can get involved by taking part in one of
hundreds of local community conversations that will take place over the next
three months in homes, businesses, schools, hospitals, places of worship and
community centers across Canada and/or participate in Global Leadership Forum
for Cancer Control in Ottawa in September where the global cancer control
community will explore and harness the growing phenomenon of public
engagement, informed by the Community Conversations.
    The "Go Public" campaign is an unprecedented collaboration between the
Campaign to Control Cancer, the Lance Armstrong Foundation, and the
International Union Against Cancer.
    Visit CONTROLCANCER.CA/GOPUBLIC to find out how you can get involved.

    
    The Canadian events held today include:

    British Columbia - Community Conversation, Vancouver Public Library

    Alberta - Community Conversation, Edmonton Public Library

    Saskatchewan - Unveiling of a youth cancer/healthy living strategy for
    Regina high schools, Luther College High School, with Her Honour,
    Mrs. Naomi Barnhart, and Bob Allen, CEO, Saskatchewan Cancer Agency

    Ontario - Community Conversation with elected officials, Weston Hotel,
    Ottawa

    New Brunswick - UNB nursing students will be hosting a lecture, Ganong
    Hall Lecture Theatre, University of New Brunswick

    Nova Scotia - Community Conversation, Acadia Student Union, Dalhousie
    University

    PEI - UPEI Student Union "Make Noise for Cancer Control" event, McMillan
    Hall
    

    The Campaign to Control Cancer

    The Campaign to Control Cancer is a national coalition of more than 70
leading Canadian cancer organizations that include Canada's leading grassroots
cancer patient, professional, charitable and corporate organizations, working
in unison to champion a better response to cancer control in Canada. This
coalition includes cancer patients, nurses, radiation therapists, patients,
doctors, families, advocates, researchers, corporate sponsors, cancer groups
and survivors that are dedicated to cutting cancer down to size through
knowledge, change and action. Canada has enough knowledge to cut the rate of
cancer deaths by half over the next generation. Find out more about C2CC at
www.controlcancer.ca.

    The Lance Armstrong Foundation (LAF)

    At the Lance Armstrong Foundation, we fight for the more than 25 million
people around the world living with cancer today. There can be - and should be
- life after cancer for more people. That's why we kick in at the moment of
diagnosis, giving people the resources and support they need to fight cancer
head-on. We find innovative ways to raise awareness, fund research and end the
stigma about cancer that many survivors face. We connect people and
communities to drive social change, and we call for state, national and world
leaders to help fight this disease. Anyone, anywhere can join our fight
against cancer. Join us at LIVESTRONG.org.

    The International Union Against Cancer (UICC)

    The International Union Against Cancer (UICC) is the leading NGO
dedicated to the global control of cancer. Its vision is of a dynamic global
community of connected cancer control organizations, professionals and
volunteers working together to eliminate cancer as a major life-threatening
disease for future generations. Its mission is to connect, mobilize and
support cancer organizations and individuals with knowledge and skills to be
effective. The UICC unites over 300 member organizations in 103 countries.
UICC focuses on cancer prevention, tobacco control, knowledge transfer, and
capacity building. It organizes the biennial World Cancer Congress. It
launched a World Cancer Campaign in 2005 and coordinates World Cancer Day on 4
February each year.




For further information:

For further information: Ron Ross - Pathway Group, (416) 807-9061

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CAMPAIGN TO CONTROL CANCER

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C2CC

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