Campaign features five inspirational Canadians who prove 'Recovery is
OTTAWA, Sept. 8, 2011 /CNW/ - The Canadian Alliance on Mental Illness
and Mental Health (CAMIMH) is pleased to join forces with Bell Canada
to launch the 2011 Face Mental Illness campaign, an annual national awareness raising program
that culminates with Mental Illness Awareness Week (MIAW) from October
2nd - 8th, 2011.
"We could not think of a more fitting title sponsor for this year's
campaign than Bell," said Dr. Pamela Forsythe, Chair of MIAW. "Our
entire CAMIMH team is thrilled to partner with an organization that has
shown such an unprecedented amount of support to those living with
One in five Canadians is affected by mental illness, yet persistent
stigma prevents millions from getting the help they need. With the
support of Bell and other sponsors, CAMIMH is able to bring about
change for those living with mental health issues.
"Lending our support to the Face Mental Illness campaign is a natural
fit for Bell. One of the pillars of our mental health initiative is
ending the stigma associated with mental illness," said Mary Deacon,
Chair of the Bell Mental Health Initiative. "Like CAMIMH, we believe
that one of the most effective ways to break down these barriers is to
share the personal stories and triumphs of those who have battled
mental illness. We are truly excited to be able to help give Canadians
the opportunity to hear the stories of courage and hope revealed
through this year's campaign."
The Face Mental Illness campaign encourages Canadians to continue an open
dialogue about mental illness to reduce the stigma associated with
mental health issues. The 2011 campaign features five individuals from
across Canada who share their stories of recovery in hopes of inspiring
others to seek help and speak out against stigma.
Roberta Price is a mother, grandmother, and member of the Coast Salish Peoples in Richmond, British Columbia.
Shana Calixte is the leader of a consumer/survivor initiative, loving partner and
parent from Sudbury, Ontario.
Harmony Brown is a public speaker, mental health advocate and non-profit housing
employee in Toronto, Ontario.
Steeve Hurdle is a support worker at a homeless shelter in Sherbrooke, Québec.
Jeremy Bennett is an author, professional speaker and television personality from St. John's, Newfoundland.
The Faces of Mental Illness are proof that through proper diagnosis, treatment
and awareness, people with mental illnesses can live productive and
As part of MIAW, CAMIMH is also pleased to host the 9th Annual Champions of Mental Health Awards on October 5th in Ottawa, ON. This event brings together members of the CAMIMH
network, politicians, business leaders, sponsors and other stakeholders
to celebrate individuals and organizations who have made outstanding
contributions to the advancement of the mental health agenda in Canada.
The 2011 Champions of Mental Health will be announced by CAMIMH during
MIAW. Those interested in sponsoring or attending the event are
encouraged to visit www.miaw.ca or email firstname.lastname@example.org for more information.
Other sponsors of MIAW include: Fleishman-Hillard, Lundbeck Canada,
Janssen, Lilly and Bristol-Myers Squibb.
About Mental Illness Awareness Week
Mental Illness Awareness Week (MIAW) is coordinated by the Canadian
Alliance on Mental Illness and Mental Health. Established in 1992 by
the Canadian Psychiatric Association, MIAW aims to raise awareness of
the level of mental illness in Canada, reduce the stigma associated
with mental illness, and promote the positive effects of best practice
in prevention, diagnosis, treatment and support. Since that time,
participation in MIAW activities has grown to include not only other
mental health organizations but also community groups, primary care
facilities, educational institutions, family support centres, and
individuals. For more information on MIAW, please visit www.miaw.ca
About the Bell Mental Health Initiative
The Bell Mental Health Initiative is a $50-million, multi-year
charitable program that promotes mental health across Canada based on
four key pillars: anti-stigma, care and access, research, and workplace
best practices. It's the largest-ever corporate investment in mental
health in Canada. To learn more about the Bell Mental Health Initiative
and the Bell Let's Talk anti-stigma campaign, please visit bell.ca/letstalk
SOURCE Mental Illness Awareness Week
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