Calling Filmmakers Across the Globe to Participate in ''Pangea Day''



    Landmark Event to Encourage Humanity and Catalyze Positive Change Through
Film

    NEW YORK, September 17 /CNW/ - Jehane Noujaim, award-winning documentary
filmmaker of Control Room, with help of the prestigious TED (Technology,
Entertainment and Design) prize, is seeking filmmakers -- professional or
amateur -- everywhere to produce films for Pangea Day, a landmark, one-day,
global film event showcasing short films from around the world on May 10,
2008.

    People are divided by borders, race, religion, and conflict, but most of
all by misunderstanding and mistrust. Pangea Day plans to use the power of
film to bring the world a little closer together. YouTube.com
(http://www.youtube.com/) is supporting Pangea Day by hosting the trailer on
its global homepage, as well as all nine of its international homepages, to
encourage filmmakers to submit videos.

    In virtually every culture, movies hold an extraordinary power to inspire
human emotion, from sadness and fear to laughter and hope. They connect us
powerfully to the characters on screen and enable us to see the world through
their eyes. At one time or another, no matter where we live or what language
we speak, nearly all of us have experienced that magical transformation.

    "Movies alone can't change the world, but the people who watch them can,"
says Noujaim. "If you had the world's attention for five minutes, what story
would you tell?" At these screenings, Pangea hopes to give people immediate,
practical opportunities to put their inspiration to work through diverse
organizations working to solve the challenges that -- sooner or later -- touch
everyone on the planet.

    On May 10, 2008, Pangea Day venues in Cairo, Dharamsala, Jerusalem,
Kigali, London, New York City, Ramallah and Rio de Janeiro will be linked to
produce a 4-hour program of powerful films, visionary speakers, and uplifting
music. More importantly, the world will be watching as the program will be
broadcast live through the Internet, television, digital cinemas, and mobile
phones.

    Celebrities and other influential people have are already committed to
this project. Advisory Board members include:

    --  J.J. Abrams, Film and Television Producer (Lost, Mission Impossible
3, Alias)

    --  Cameron Diaz, Actress (There's Something About Mary, Vanilla Sky,
Shrek)

    --  Goldie Hawn, Actress, Director and Producer (Cactus Flower, Private
Benjamin)

    --  Eboo Patel, Executive Director, Interfaith Youth Core

    --  Meg Ryan, Actress (When Harry Met Sally, Sleepless in Seattle, You've
Got Mail)

    --  Jeff Skoll, CEO of Participant Productions and Former President of
eBay

    The TED community is also rallying around the project, in particular with
the support of Avenue A / Razorfish, an interactive agency who has generously
donated its creative services to Pangea Day, which include the creation of the
web site (www.pangeaday.org) and digital advertising and marketing services.
TEDsters are also supporting the project financially, including a USD 1
million pledge from TED Curator Chris Anderson.

    "My foundation has pledged support for the project because of my
conviction that all the toughest global issues -- war, poverty, public health,
global warming -- have at their core a failure of moral imagination. If enough
of us could abandon us/them thinking and really see people from all cultures
as part of one connected whole, the world would find the political will to
solve these problems," says Anderson. "Film has the power to inspire that
moral imagination, and Pangea Day will be a transformative way of harnessing
that power."

    How to produce and submit your short film:

    Pangea Day films are meant to be visual stories, ones that can be
understood despite language barriers, and therefore should not rely on
dialogue. If dialogue is required, Pangea Day organizers are asking that
videos have English subtitles so that all films can be translated. In order to
show as many videos as possible, submissions must be 5 minutes or less.

    Filmmakers with submissions should upload their films at
http://www.youtube.com/group/pangeaday and register their film at
www.pangeaday.org.

    A panel of jurors, led by Noujaim and other renowned members of the film
community, will review all submissions and select the winning films to be
screened on Pangea Day.

    About TED

    TED is an invitation-only event where the world's leading thinkers and
doers gather for inspiration and insight. TED stands for Technology,
Entertainment, Design -- three broad subject areas that are, collectively,
shaping our future. Each year, TED features 50 of the world's most fascinating
people. TED presenters run the world's most admired companies and design its
best-loved products; they invent world-changing devices, and write
best-selling books. Collectively, they have won every major prize awarded for
excellence, including the Nobel, Pritzker, Pulitzer, Oscar, Grammy, Emmy, Tony
and Macarthur "Genius" grant. TED was first held in Monterey, CA in 1984. In
2001, Chris Anderson's Sapling Foundation acquired TED from its founder
Richard Saul Wurman. Visit www.ted.com for more information.

    About Pangea Day

    Pangea Day taps the power of film to strengthen tolerance and empathy
while uniting millions of people to build a better future. Pangea Day was
created by award-winning documentary filmmaker Jehane Noujaim after she won
the prestigious TED Prize. Pangea Day's mission is to create a worldwide
network of caring and concerned citizens who will make a difference. Visit
www.pangeaday.org for more information.

    About Avenue A / Razorfish(TM)

    Avenue A / Razorfish is one of the largest interactive marketing and
technology services agencies in the world. The company helps industry leaders
such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines
use digital channels to acquire and service customers. Avenue A / Razorfish's
full suite of digital offerings includes online advertising, Web site design
and development, email and search engine marketing, emerging media strategies,
and enterprise portal development. Its award-winning client teams have a great
understanding of customer needs and provide solutions through distinct
business disciplines, which include: analytics, strategy, technology, media,
creative design and user experience. Avenue A / Razorfish has offices in
markets across the United States, and global operations in Australia, China,
France, Germany, Japan and the United Kingdom. Visit www.avenuea-razorfish.com
for more information.

    In the company name Avenue A / Razorfish noted in this news release, a
pipe symbol appears between Avenue A and Razorfish. This symbol may not appear
properly in some systems.




For further information:

For further information: Ruder Finn, Inc. for Pangea Day Natalia Garzon,
212-583-2707 garzonn@ruderfinn.com or Avenue / Razorfish Jamie Leady,
206-816-8916 Jamie.leady@avenuea-razorfish.com

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