Calling All Shopping 'D'-vas: Detroit Metro Convention & Visitors Bureau Targets Shopping Campaign to Canadians From London to Windsor



    DETROIT, Nov. 20 /CNW/ - Whether it's through the Windsor-Detroit tunnel
or over the Ambassador Bridge this holiday season, Canadians will find some of
the best shopping in Detroit.

    (Logo:  http://www.newscom.com/cgi-bin/prnh/20070131/CLW063LOGO )

    The exchange rate is better than ever, so over the border visitors can
shop large at Great Lakes Crossing in Auburn Hills, Somerset Collection in
Troy, the new Mall at Partridge Creek in Clinton Township or the
newly-renovated Twelve Oaks Mall in Novi, to name just a few.

    Shoppers may also opt for Detroit's distinctive hip boutique
neighborhoods that dot "The D," from Fashionable Ferndale to Royal Oak,
Birmingham and Rochester. Downtown and Midtown Detroit shops include the
expanded Detroit Institute of Arts Museum Shop and historic Pewabic Pottery.

    "The exchange rate is at an all time high for Canadians shopping in
Detroit," says Christopher Baum, Senior Vice President of Sales and Marketing,
Detroit Metro Convention & Visitors Bureau (DMCVB). "There's no better time to
shop in The D, and we invite our Canadian neighbors to indulge in Detroit's
best high-end and outlet shopping for distinctive merchandise and great values
close to home."

    To kick off the holiday shopping season, the DMCVB launched a creative
newspaper and radio advertising campaign that began Thanksgiving week and runs
through mid December in the Windsor and London, Ontario markets. Other holiday
shopping highlights include:

    -- The DMCVB has partnered with Macy's to offer an international savings
card for 11 percent off merchandise for Canadian visitors to Detroit.

    -- Taubman Centers, Inc.'s four Detroit-area malls are giving away $20
(U.S. dollar) gift card vouchers to the first 2,007 vehicles that enter the
United States from Canada through the Windsor-Detroit Tunnel on Friday, Nov.
23, from 5 a.m. to 10 a.m. or while supplies last.

    -- The brand new Mall at Partridge Creek and the Best Western Sterling
Inn Hotel in Sterling Heights are offering Thanksgiving weekend hotel and
shopping packages, including a $50 gift card and a hotel stay on Nov. 22 or
Nov. 23.

    -- DMCVB member Allstar Transportation is promoting special
transportation packages Thanksgiving weekend to make the drive to the mall
easier.

    Discover more deals and details about shopping in Detroit this holiday
season at www.visitdetroit.com, or call 1-800-DETROIT.






For further information:

For further information: Renee Monforton, +1-313-202-1951, or Carolyn 
Artman, +1-313-202-1952, both of Detroit Metro Convention & Visitors Bureau
Web Site: http://www.visitdetroit.com

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DETROIT METRO CONVENTION & VISITORS BUREAU

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DMCVB

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