Calling all iPhone 3G fans!



    Select Rogers Plus stores to open early coast-to-coast on July 11
    Launch promotions to include limited time 6GB data offer

    TORONTO, July 9 /CNW/ - In anticipation of iPhone 3G launch on July 11,
Rogers Wireless today announced plans to open the doors of select Rogers Plus
retail stores across Canada in advance of regular hours. Starting at 8:00 am
July 11, Canadians will be able to purchase the new iPhone 3G at special
launch day events to be held at six Rogers Plus stores across the country. Be
among the first in Canada to get the next generation iPhone 3G and have the
choice of a 6GB data plan through a limited time promotional price offer.
    "As Canada's leading wireless carrier, Rogers is excited to bring iPhone
3G to Canadians even sooner, allowing our customers to be amongst the first in
the world to experience this amazing mobile innovation," says John Boynton,
Senior Vice President and Chief Marketing Officer, Rogers Wireless. "To
celebrate its launch on Canada's fastest wireless network, we're rolling out
the red carpet with special events at six Rogers Plus stores and a limited
time price promotional data offer from coast-to-coast."
    iPhone 3G combines all the revolutionary features of iPhone with 3G
networking that is twice as fast(*) as the first generation iPhone, built-in GPS
for expanded location based mobile services, and iPhone 2.0 software which
includes support for Microsoft Exchange ActiveSync and runs the hundreds of
third party applications already built with the recently released iPhone SDK.

    Rogers Launch Promotions
    ------------------------
    The following Rogers Plus stores in these cities will open their doors at
8:00 a.m. (all times local) on Friday, July 11 for advance purchases of the
Apple iPhone 3G:
    Toronto: 112-10 Dundas Street East
    Montreal: 1015 rue St. Catherine Ouest
    Ottawa: 690 Bank Street
    Halifax: Unit 265, 7001 Mumford Road
    Calgary: 5244 Falsbridge Gate, NE
    Vancouver: 2097 West Broadway

    Customers attending launch day events at these Rogers Plus stores will be
treated to a free early bird breakfast and have a chance to win Rogers
Wireless prizes.
    Effective July 11, and as a limited time promotional offer for customers
who activate by August 31 on a three year contract, a data-only offering of
6GB of data for $30 per month is being made available that can be added to any
in-market voice plan. For example, with 6GB of data, iPhone 3G users can visit
35,952 web pages, or send and receive 157,286 emails, or watch 6,292 minutes
of YouTube videos each and every month.(xx)
    New Canadian iPhone 3G customers will also have the choice to select from
Rogers Wireless' existing voice and smartphone data plans and/or additional
features to best suit their needs, or from Rogers Wireless' value bundled
plans specifically for iPhone 3G. Existing Rogers Wireless customers can keep
their current voice service plan and select a separate data plan to meet their
needs or choose from other plans after checking their individual upgrade
eligibility.
    Starting July 11, iPhone 3G will be available at participating locations
across Canada, including select Rogers Plus, Rogers Video, and Rogers Wireless
retail locations and at the following specially selected authorized Rogers
Wireless dealers: WirelessWave, TBooth and Wireless etc. iPhone 3G can also be
purchased online at www.rogers.com and through Rogers' customer service at
1-888-764-3771. For a complete store listing, visit
http://your.rogers.com/mq/mqlocator.asp. Due to anticipated high demand, there
is a maximum purchase of two iPhone 3G per customer.

    (*) Based on 3G and EDGE testing. Actual speeds may vary due to a variety
of factors.
    (xx) Based on live trials of iPhone 3G on Rogers HSPA network, July 2008

    About Rogers Wireless

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.4 million customers under both the Rogers
Wireless and Fido brands. Proven to operate Canada's most reliable wireless
voice and data communications network, Rogers Wireless is Canada's largest
wireless provider and the only carrier operating on the global standard GSM
and highly advanced HSPA technology platforms. In addition to providing
seamless roaming in more than 200 countries/areas with its GSM based services,
Rogers Wireless also provides wireless broadband services across Canada,
utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary
of Rogers Communications Inc. (TSX: RCI; NYSE:   RCI), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com.


    
    Backgrounder

    Average Data Usage on iPhone 3G for Top 25 Internet Properties in Canada

    -------------------------------------------------------------------------
    Top 25                          Total Unique            Avg. Data Usage
    Properties(*)                  Visitors (000)(*)       (first page)(xx)
    -------------------------------------------------------------------------
    Total Internet:
    Total Audience                     23,947
    -------------------------------------------------------------------------
    (P) Google Sites                   23,141                    53 Kb
    -------------------------------------------------------------------------
    (P) Microsoft Sites                23,053                   360 Kb
    -------------------------------------------------------------------------
    (P) Yahoo! Sites                   16,361                   397 Kb
    -------------------------------------------------------------------------
    (P) FACEBOOK.COM                   16,154                    51 Kb
    -------------------------------------------------------------------------
    (P) eBay                           13,972                   385 Kb
    -------------------------------------------------------------------------
    (P) Wikipedia Sites                11,528                   175 Kb
    -------------------------------------------------------------------------
    (P) Yellow Pages Group             10,162                    35 Kb
    -------------------------------------------------------------------------
    (P) AOL LLC                        10,012                   134 Kb
    -------------------------------------------------------------------------
    (P) Amazon Sites                    8,568                    38 Kb
    -------------------------------------------------------------------------
    (P) Apple Inc.                      8,506                   650 Kb
    -------------------------------------------------------------------------
    (P) Canoe Network                   7,894                   235 Kb
    -------------------------------------------------------------------------
    (P) CTVglobemedia                   7,835                   630 Kb
    -------------------------------------------------------------------------
    (P) Fox Interactive Media           7,611                   194 Kb
    -------------------------------------------------------------------------
    (P) The Weather Network Meteomedia  7,261                   811 Kb
    -------------------------------------------------------------------------
    (P) CNET Networks                   7,042                    36 Kb
    -------------------------------------------------------------------------
    (P) Ask Network                     6,966                    97 Kb
    -------------------------------------------------------------------------
    (P) New York Times Digital          6,943                   654 Kb
    -------------------------------------------------------------------------
    (P) Viacom Digital                  6,258                   671 Kb
    -------------------------------------------------------------------------
    (P) CBC-Radio Canada Sites          5,908                   468 Kb
    -------------------------------------------------------------------------
    (P) Adobe Sites                     5,110                   678 Kb
    -------------------------------------------------------------------------
    (P) Time Warner - Excluding AOL     5,039                   143 Kb
    -------------------------------------------------------------------------
    (P) Canwest Digital                 4,916                   236 Kb
    -------------------------------------------------------------------------
    (P) WhitePages                      4,910                    30 Kb
    -------------------------------------------------------------------------
    (P) Gorilla Nation                  4,826                   194 Kb
    -------------------------------------------------------------------------
    (P) ROGERS                          4,657                   593 Kb
    -------------------------------------------------------------------------
    Weighted avg = 175 Kb
    Simple avg = 318 Kb

    (*) Top 25 visited Properties, April 2008, All Locations, comScore, Inc.
        (C)
    (xx)Rogers Internal iPhone 3G test results, July 2008


    -------------------------------------------------------------------------
            Select Usage Chart of Data Buckets in iPhone 3G Plans
    -------------------------------------------------------------------------

    --------------------------   -------------   -------------   ------------
                    Email      OR   Websites   OR   Photos     OR    YouTube
    kb used          40               175             300              1000
    --------------------------   -------------   -------------   ------------

    Bucket Size    No. of             No.              No.
    (in MB)      text emails       of pages        of photos        (in min)


    400            10,240            2,341            1,365             410
    --------------------------   -------------   -------------   ------------
    750            19,200            4,389            2,560             768
    --------------------------   -------------   -------------   ------------
    1024           26,214            5,992            3,495           1,049
    --------------------------   -------------   -------------   ------------
    2048           52,429           11,984            6,991           2,097
    --------------------------   -------------   -------------   ------------
    6144          157,286           35,952           20,972           6,292
    --------------------------   -------------   -------------   ------------
    


    About Rogers Wireless
    ---------------------

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.4 million customers under both the Rogers
Wireless and Fido brands. Operating Canada's fastest data and most reliable
voice network with the clearest reception and fewest dropped calls, Rogers
Wireless is Canada's only carrier operating on the global standard GSM and
highly advanced HSPA technology platforms. In addition to providing seamless
roaming in more than 200 countries/areas with its GSM based services, Rogers
Wireless also provides wireless broadband services across Canada utilizing its
2.5GHz fixed wireless spectrum. The company is a subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE:   RCI), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com.

    Contact:
    Liz Hamilton
    Rogers Wireless
    elizabeth.hamilton@rci.rogers.com
    (416) 935-8710





For further information:

For further information: Liz Hamilton, Rogers Wireless,
elizabeth.hamilton@rci.rogers.com, (416) 935-8710; Paul Keable, MS&L PR,
paul.keable@mslpr.ca, (416) 847-1307


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