Call2Recycle collects more than a quarter million kilograms of rechargeable batteries in Canada in 2008



    Program reports an 11 percent increase over 2007 collections

    TORONTO, Feb. 18 /CNW/ - Call2Recycle(R), Canada's most comprehensive
rechargeable battery and cell phone recycling solution, today reported an 11
percent increase in its collection of rechargeable batteries, with more than
256,000 kilograms of rechargeable batteries recycled through the program in
2008 - equivalent to the weight of 22 school buses. Though the Call2Recycle
program is voluntary, Canadians' commitment to recycling rechargeable
batteries mirrors the success of many mandatory European programs.
    "Call2Recycle grew substantially in 2008, both in scope and collection
efforts, as we surpassed last year's collection results and supported
provincial governments' efforts to keep batteries out of landfills. We owe
much of this success to the ongoing involvement of our many partners who have
brought rechargeable battery recycling to the forefront of their green
initiatives and engaged the participation of their communities," said Susan
Antler, Program Director, Rechargeable Battery Recycling Corporation of Canada
(RBRCC).
    "Several provinces in Canada have recently announced mandatory product
stewardship legislation initiatives," Antler continued, "and we're pleased to
work with them, helping them to leverage the Call2Recycle infrastructure for a
streamlined and cost-effective way to manage rechargeable battery collection
and disposal within their jurisdiction."
    Since 2005, Call2Recycle's Canadian collections have increased by nearly
50 percent. The following activities and programs are among the key drivers
that contributed to this year's growth:

    
    -   Consumer and Partner Education - Call2Recycle placed an increased
        emphasis on education and awareness among both consumers and program
        participants. Through employee training, workshops and conferences,
        Call2Recycle ensured that retail partners maximized their
        participation from the corporate level all the way down to the store
        level. To reach consumers, Call2Recycle and Zellers created an in-
        store promotion that encouraged consumer participation and further
        strengthened Zellers' environmental initiatives by giving away
        branded reusable shopping bags to consumers who recycled a
        rechargeable battery or cell phone.
    -   Events - Call2Recycle leveraged its presence at several high-profile
        events throughout the year to raise awareness of rechargeable battery
        recycling among attendees, including:
        -  The 29-city coast-to-coast Old Timers' Hockey Challenge Tour
        -  Canada Blooms (Toronto), Canada's largest flower and garden show
        -  Annual Federation of Canadian Municipalities Conference (Quebec
           City)
        -  Pacific National Exhibition and Globe 2008 (Vancouver)
        -  Consumer home shows in Western Canada featuring home renovation
           and improvement expert, Shell Busey.
    -   Kids Help Phone - Call2Recycle continued its relationship with Kids
        Help Phone, a free counseling, referral and information service for
        children and young adults, to encourage cell phone recycling.
        Call2Recycle began attending Kids Help Phone events to collect cell
        phones from attendees, and is working with the organization to
        develop a marketing kit to facilitate collections at other events
        throughout the year. As part of the ongoing partnership, proceeds
        from refurbished phones collected through Call2Recycle are donated to
        Kids Help Phone.
    -   Builder/Home Improvement Outreach - Call2Recycle joined Shell Busey's
        HouseSmart Referral Network to reach home improvement and builder
        communities - key vertical audiences - with the rechargeable battery
        recycling message.
    

    Administered by the Rechargeable Battery Recycling Corporation (RBRC),
Call2Recycle provides a convenient way to recycle used rechargeable batteries
found in cordless electronic products, such as laptop computers, cell phones,
cordless phones, digital cameras, cordless power tools, PDAs, mp3 players and
two-way radios. For more information and local Call2Recycle collection sites,
call toll-free 877-2-RECYCLE or visit www.call2recycle.org.

    About Call2Recycle

    Call2Recycle(R) is a program of the Rechargeable Battery Recycling
Corporation (RBRC), a nonprofit, public service organization dedicated to
promoting e-waste green initiatives, conserving natural resources, and
preserving the environment. Founded by the rechargeable battery industry in
1994, Call2Recycle's mission is to prevent rechargeable batteries and cell
phones from entering the solid waste stream. The program includes tens of
thousands of retail, business and community collection locations enrolled
throughout Canada and the United States. The national public education
campaign is an example of successful product stewardship and electronics
end-of-life responsibility. To find participating drop-off locations and for
more information call toll free 877-2-RECYCLE or visit www.call2recycle.org.





For further information:

For further information: Briana Papa, Crenshaw Communications, (646)
502-3573, bpapa@stantoncrenshaw.com; Susan Antler, RBRC, (416) 535-9210,
santler@rbrc.ca

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