Cadillac Fairview Continues to Redefine the Canadian Retail Landscape with First-to-Market Experiences

TORONTO, Feb. 17, 2016 /CNW/ - Cadillac Fairview (CF) is yet again changing the very fabric of Canadian retail by welcoming the first Saks Fifth Avenue locations at two of its Toronto properties this month.  Saks Fifth Avenue will bring its luxury shopping experience to CF Toronto Eaton Centre on February 18, and CF Sherway Gardens on February 25.

The arrival of Saks Fifth Avenue is the just the beginning of CF delivering on its promise to offer Canadians a best in class shopping experience that redefines what they can expect from a shopping mall.  New partnerships with Nordstrom, Uniqlo, and the launch of a new flagship concept for H&M are all slated to open in 2016 at CF Toronto Eaton Centre.

We welcome Saks Fifth Avenue to Toronto with a dedicated video anthem featuring our diverse tastes, styles and cultures.  This dynamic video highlights what makes Toronto unique – our people, our architecture, our arts scene, our diverse neighbourhoods and our ever-changing weather.  This video is showcased on our social channels Facebook, Twitter and Instagram.

Click here to Watch the Video

CF Toronto Eaton Centre and CF Sherway Gardens Set to Launch Fully Integrated Marketing Campaigns

 "In lockstep with the arrival of Saks Fifth Avenue we are thrilled to be unveiling the first of many strategically driven moves that will unfold in 2016, including the roll out of a fully integrated marketing campaign which highlights the luxe retail offering at both CF Toronto Eaton Centre and CF Sherway Gardens," said Jason Anderson, Senior Vice President, Marketing, Cadillac Fairview.

Debuting this week, CF Toronto Eaton Centre's unique campaign engages well-known and loved Torontonians who in a series of videos, print, OOH and social postings define their own Toronto style, and invite the public to contribute the conversation.  Notable Canadian names taking part in the campaign include: celebrated Toronto-based chef Susur Lee and the Bent-Lee family; professional hockey player Joffrey Lupul; musician Singer-Songwriter Emily Haines of Toronto-based band Metric; the talented Caitlin Cronenberg, photographer and; 3 influential fashion producers Dwayne Kennedy, Mel Ashcroft and Brian A. Richards of The Collections. 

CF Sherway Gardens Marketing Campaign:

On Monday, February 22, CF Sherway Gardens will unveil a multi-channel campaign with video, OOH, Print, Radio and Social that focuses on the luxury experience. The campaign features fashion by Saks Fifth Avenue and in early March the mall's Centre Court will be home to a Luxury Lounge inviting all shoppers to join the experience. 

Located in the heart of downtown, CF Toronto Eaton Centre is one of the most recognizable landmarks and country's best-known retail shopping destinations.  Located in downtown Toronto at 220 Yonge Street, just north of Richmond St., the mixed-use complex spans over three city blocks.

Already the city's premier urban destination, the redevelopment, consisting of both expansions and renovations has reinvented an already unique shopping experience.  With over $500 million in recent redevelopment activity, CF Toronto Eaton Centre has added 29 new retailers to its mix, with Saks Fifth Avenue and Nordstrom set to join the centre in 2016.  For more information download the CF Shop app or visit

Home to one of the most diverse collections of upscale retailers in Canada, CF Sherway Gardens is a leading fashion destination delivering an unparalleled shopping experience. Already one of Canada's most beloved shopping centres, the $550 million multi-phased redevelopment, consisting of both expansions and renovations has reinvented the already unique shopping experience. The investment has provided an additional 210,000 square feet of retail space to the centre, bringing the total size 1.3 million square feet.  CF Sherway Gardens is located at 25 The West Mall, just west of downtown at the junction of highway 427 and QEW.  For more information download the CF Shop app or visit

SOURCE Cadillac Fairview Corporation Limited

Video with caption: "CF Toronto Eaton Centre Welcomes Saks Fifth Avenue To Canada". Video available at:

For further information: Erin Chard, Senior Account Manager, North Strategic, 905-806-2956,


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