CableOrganizer.com joins Ethoca's growing online commerce fraud-fighting community



    Industry-leading U.S. online retailer joins global charge to combat
    internet-based fraud through collaborative fraud management

    DUBLIN, Ireland, Oct. 29 /CNW/ - Ethoca, the leader in collaborative
fraud management, announced today that CableOrganizer.com, among the world's
leading purveyors of cable, wire and equipment management-related solutions,
is the latest company committed to working with other companies as a member of
Ethoca's global community in a collaborative effort to fight fraud.
    "Fraudsters, whether working alone or together, not only profit at the
expense of consumers, but online merchants as well," said Paul Holstein,
co-founder and COO of CableOrganizer. "By working together with other like
minded merchants in the Ethoca community, I believe we can significantly
improve our company's ability to combat fraud. I wholeheartedly endorse the
Ethoca community for its mandate to eradicate this burgeoning problem."
    With multi-million dollar annual sales and over 10,000 SKUs,
CableOrganizer.com has experienced exponential growth over the past five years
and is now widely recognized as one of the top retailers of electronic
peripheral, among other products, in North America.  Earlier this year
CableOrganizer.com was named among Inc. Magazine's Inc. 500 and Internet
Retailer's 2007 Top 500.
    "Having CableOrganizer.com join the Ethoca community is great news," said
Andre Edelbrock, Ethoca's President and CEO. "By adding another industry
leader to the growing list of companies working together to fight fraud makes
our community stronger. Everyone, except the fraudsters, benefits."
    Today's announcement is further validation that the belief in, and demand
for, collaborative fraud management is gaining strong momentum. From online
retail to electronic payments to online charities to gaming, global leaders
see Ethoca's collaborative fraud management service as a way to make informed
decisions and enhance profitability. Ethoca is the only service that allows
companies to learn and benefit from the fraud experiences of other companies -
accepting more of the "right" types of transactions increases revenue, and
declining the "wrong" ones reduces losses and non-payment.

    About Ethoca Limited (www.ethoca.com)

    Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca
is the leader in collaborative fraud management. Ethoca enables businesses
operating in any customer-not-present environment - business by internet,
phone, fax or mail - to make informed decisions about their customer
transactions by sharing fraud experience data in a way that is secure,
automated, effective and ethical. Businesses submit transaction data to Ethoca
and can use summary history and analysis based on the collaborative data of
Ethoca's clients to gauge the fraud-risk associated with any given
transaction.
    Ethoca's community includes a number of leading and recognized companies
and payment and fraud solution provider partners from around the world.
    Ethoca's clients increase profits by finding the optimal balance between
allowed transactions and fraud-risk levels, and fraud management costs.
Ethoca's use of independent third-party business process and data integrity
audits ensures that the privacy and security of data is maintained. For more
information about Ethoca visit www.ethoca.com.

    About CableOrganizer(R).com (cableorganizer.com)
    Founded in February 2002 and headquartered in Fort Lauderdale, FL,
CableOrganizer.com is a premier cable and wire management-related product
vendor. The company provides companies, organizations and individuals around
the globe with 24/7/365 access to an extensive array of high-quality products
and information resources through its convenient online storefront. In
addition to CableOrganizer.com, the company also owns and operates
CableOrganizer.fr, which is operated out of Rennes, France. CableOrganizer.com
also publishes "On the Wire," a free monthly electronic newsletter with a
considerable multi-national opt-in circulation base. Among other honors,
CableOrganizer.com was named among Inc. Magazine's Inc. 500, Internet Retailer
magazine's 2007 "Top 500" and earned a Stevie(R) Award as the "Best Overall
Company of the Year - Non-Services Businesses - Up To 100 Employees." For more
information about CableOrganizer.com the company, visit
http://CableOrganizer.com.

    Ethoca(TM) is a registered trademark of Ethoca Limited.





For further information:

For further information: Media Contacts: Ethoca Limited: Gavin Murphy,
Marketing Director, Tel: +353-1-659-9487, pr@ethoca.com; Argyle
Communications: Jason Graham, Tel: (416) 968-7311 x229,
jgraham@argylecommunications.com; Daniel Tisch, Tel: (416) 968-7311 x223,
dtisch@argylecommunications.com

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ETHOCA LIMITED

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