Bye, Bye Salt Stains: Hello BootRescue Wipes

A new boot care product arrives just in time to save your winter boots and stuff your stockings

TORONTO, Nov. 4, 2011 /CNW/ - Sure, there are a lot of wonderful things about the onset of winter weather: cashmere sweaters, oversized scarves, spiked hot chocolate, and of course, cracking out your new boots. What's not so hot? Getting to the office on the first day it snows and glancing down at the once-nourished leather on those boots you spent your paycheck on, and seeing long, ugly lines of salt stains. Am I right? Murder.

Enter BootRescue. It's the idea you wish you had: the novelty invention you bounce around with your mom over Sunday brunch but never act on. It's the perfect pack of all-natural cleansing cloths to wipe away stains with one swift swipe. And they're portable! Toss them in your purse or satchel and breathe easy knowing your fancy footwear is taken care of all winter long - it's like investing in your…er… investment. You won't ever have to mutter, "I'm not buying expensive boots for winter because they just get ruined," again. Go for it.

Part two: sharing is for caring. Don't be a hog and keep this winter survival guide a secret: its compact size makes it the perfect stocking stuffer. The holidays will be here before you know it and a pack of BootRescue wipes are the perfect "little something" for a gift exchange or a nice "just because" to bring to your friends at your annual holiday dinner.

The Details:

15 wipes per pack
$6.50/pack or $15.00 for three (for home, work & purse.) 3 pack discount available online only.

Availablity:
Pre-order online starting November 7, 2011 at www.bootrescue.ca.

Also available at the following stores in Toronto:

Holt Renfrew
50 Bloor Street West
416-922-2333

A2Zane Boutique
753 Queen Street West
www.a2zane.com

Trixie
2313 Bloor Street West
416-762-0084

Outer Layer
577 Queen Street West
416-869-9889

Download a hi-res product photo and demonstration video here: http://yousend.it/sK0chY

Video with caption: "Video: BootRescue". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111104_C2394_VIDEO_EN_6137.mp4&posterurl=http://photos.newswire.ca/images/20111104_C2394_PHOTO_EN_6137.jpg&clientName=BootRescue%20Inc%2E&caption=Video%3A%20BootRescue&title=BootRescue

Image with caption: "BootRescue. (CNW Group/BootRescue Inc.)". Image available at: http://photos.newswire.ca/images/download/20111104_C2394_PHOTO_EN_6135.jpg

SOURCE BootRescue Inc.

For further information:

For more information or to arrange an interview with BootRescue founder Tracey Sloga, contact Narrative Advocacy Media:

Jessica Swan
416-922-2211 x. 3289
Jessica.Swan@narrative.ca

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