Burn, baby burn: Samsung makes DVD creation a snap



    New TruDirect(TM) optical disc drive helps streamline at-home DVD
    production process

    MISSISSAUGA, ON, Jan. 23 /CNW/ - Creating DVDs of videos recorded on your
digital camera, camcorder, webcam or USB memory is about to get much simpler
with the introduction of the TruDirect(TM) SE-S204S optical disc drive from
Samsung Electronics. The TruDirect(TM) drive allows consumers to create DVDs
and burn digital content through the use of a home computer or notebook,
providing convenient, fast, real-time recording from a variety of digital
devices without the need for their hard drive.
    "In today's digital age, consumers are looking for a fast, efficient and
easy DVD production process in order to share their videos with friends or
family," said Ronald Hulse, Vice President Sales & Marketing, IT Division,
Samsung Electronics Canada. "With the Samsung TruDirect(TM) optical disc
drive, consumers can avoid having to use unnecessary space on their hard
drives, or installing bulky conversion software on their computers in order to
create DVDs of their favourite videos."
    With the introduction of the TruDirect(TM) SE-S204S, Samsung eliminates
the lengthy process of having to connect a digital device such as a camcorder
or a digital camera to your computer, converting video files to DVD-ready
files and then compromising hard drive space in order to create a DVD. Similar
to using a VCR to record from TV, users simply connect their digital device to
their PC or notebook, and then connect the Samsung TruDirect(TM) optical disc
drive to the computer in order to burn directly to a DVD disc.
    Compared to using a hard disk drive, the TruDirect(TM) SE-S204S
dramatically cuts down on the time it takes to create DVDs, as no
pre-mastering, multiplexing or hard-disk buffering is required. This allows
for simple, fast recording of personal videos, photos or data files onto DVD
discs. Creating a DVD of a one-hour video stream only takes one hour and five
minutes and to create a DVD from a one-hour hard disk drive camcorder file,
only takes 30 minutes.
    The TruDirect(TM) SE-S204S also features some of the fastest speeds of an
optical disc drive on the market, with 20X DVD+R and DVD-R, 16X DVD+R Dual
Layer, 12X DVD-R Dual Layer and 12X DVD-RAM writing speeds.
    The TruDirect(TM) SE-S204S is available as of January, 2008 at an MSRP of
$159.99. For more information, visit www.samsung.ca.

    About Samsung Electronics Canada Inc.
    -------------------------------------
    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit www.samsung.ca.

    About Samsung Electronics
    -------------------------
    Samsung Electronics Co. Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2006 parent company sales of US$63.4 billion and net income of US$8.5 billion.
Employing approximately 138,000 people in 124 offices in 56 countries, the
company consists of five main business units: Digital Media Business, LCD
Business, Semiconductor Business, Telecommunication Network Business and
Digital Appliance Business. Recognized as one of the fastest growing global
brands, Samsung Electronics is a leading producer of digital TVs, memory
chips, mobile phones, and TFT-LCDs. For more information, visit
www.samsung.com.





For further information:

For further information: Samantha Kemp-Jackson, Shannon Morton, APEX
Public Relations, (416) 924-4442, ext. 248, 253, sjackson@apexpr.com,
smorton@apexpr.com

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Samsung Electronics Canada Inc.

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