Bullfrog Power(TM) and Pembina Institute Partner to Promote Renewable Electricity



    CALGARY, June 5 /CNW/ - Bullfrog Power, a leading Canadian provider of
100 per cent green electricity, and the Pembina Institute, a national
non-profit environmental organization dedicated to advancing sustainable
energy solutions, today jointly announced the formation of a new partnership
to promote the benefits of renewable power to Canadians. As part of the
partnership, the Pembina Institute will align its "Wind Power by Pembina"
program with green power provider, Bullfrog Power.
    The Pembina Institute launched its Wind Power by Pembina program in 2003
to stimulate demand for green power and offer consumers an environmentally
sustainable alternative to the default electricity mix on the grid.
"Partnering with Bullfrog Power to deliver green power to homes and businesses
will help to further advance our goal of increasing renewable energy use,"
said Marlo Raynolds, Executive Director of the Pembina Institute.
    Bullfrog Power provides homes and businesses with a practical, easy way
to go green and help create a cleaner, healthier environment for future
generations. Bullfrog has been providing its green power service in Ontario
since late 2005, and is now extending its service to Albertan homes and
businesses. All of Bullfrog's power comes from clean, renewable sources
including made-in-Alberta wind power. Bullfrog sources power exclusively from
generating facilitates that have received Environment Canada's Environmental
Choice(M) Program EcoLogo(M) certification.
    As part of the partnership, the Pembina Institute will transition its
commercial and residential "Wind Power by Pembina" customers to Bullfrog
Power, but will continue its national Wind Power Computers campaign.
Residential customers who sign up for Bullfrog Power through the Pembina
Institute will receive a discount and help support the work of the Institute.
Bullfrog will work collaboratively with the Pembina Institute to accelerate
demand for green power and support the growth of the renewable power industry
in Alberta and across Canada.
    "We're delighted to have the support of the Pembina Institute," said
Theresa Howland, VP Western Region, Bullfrog Power. "The Pembina Institute and
Bullfrog share a commitment to increasing the market for clean, renewable
power in our overall energy mix and this partnership will help us achieve
that."
    "Individual action can make a big difference in the fight to stop climate
change. Albertans have an incredible opportunity to choose clean, green
electricity with Bullfrog," said Marlo Raynolds, Executive Director of the
Pembina Institute. "It's an easy and important step we can all take to help
protect our environment."


    About Bullfrog Power

    Bullfrog Power is a leading provider of 100 per cent green electricity.
Founded in 2005, Bullfrog provides homes and businesses in Alberta and Ontario
with an easy way to go green and help create a cleaner, healthier environment
for future generations. All of Bullfrog's power comes from clean, renewable
sources like wind power and low-impact water power that displace polluting and
carbon-intensive sources like coal. Bullfrog sources power exclusively from
generators that have received Environment Canada's Environmental Choice(M)
Program EcoLogo(M) certification. Thousands of Canadian homeowners and
hundreds of businesses have made the decision to become "bullfrogpowered" and
support the generation of clean, renewable power. www.bullfrogpower.com

    About the Pembina Institute

    The Pembina Institute is a national non-profit environmental organization
that advances sustainable energy solutions through innovative research,
education, consulting and advocacy. We envision a world in which our immediate
and future needs are met in a manner that protects the earth's living systems;
ensures clean air, land and water; prevents dangerous climate change and;
provides for a safe and just global community. www.pembina.org





For further information:

For further information: Simone Assad, Senior Marketing Specialist,
Bullfrog Power, Tel: (403) 802-4257, simone.assad@bullfrogpower.com; Blair
Cosgrove, The Message Parlour, Tel: (403) 210-1442, Mobile: (403) 889-4293,
blairc@themessageparlour.com; Marlo Raynolds, Executive Director, The Pembina
Institute, Mobile: (403) 607-9427; Alex Day, Development Officer - Wind Power
Program, The Pembina Institute, Tel: (403) 269-3344 x117, alexd@pembina.org

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