Build-A-Bear Workshop® Aligns with Make-A-Wish® to "Share Your Heart" for Valentine's Day

Contributions in Canada will help grant wishes
for children with life-threatening medical conditions

TORONTO, Feb. 4, 2015 /CNW/ - For the first time in Canada, Build-A-Bear Workshop®  will commemorate Valentine's Day by offering the opportunity to "Share Your Heart" by making a donation to help Make-A-Wish grant life-changing wishes for children with life-threatening medical conditions.

From now through March 31, 2015, guests in Canada may make a donation at checkout, and will also have the opportunity to purchase a satin heart to benefit Make-A-Wish. Satin hearts will be sold in Canada for $1. One-hundred percent of the donations and funds from satin hearts collected will benefit Make-A-Wish. Each time guests make a donation, they will be asked to sign a Valentine greeting for a child in a local hospital.

"Valentine's Day is one of the busiest – and most sharing – times of the year at Build-A-Bear, so it is the perfect opportunity to 'share your heart'  to help Make-A-Wish create special days for the children who need them most," said Sharon John, chief executive officer, Build-A-Bear Workshop. "We are honored to support an organization that delivers so much hope and happiness to children with life-threatening medical conditions."

"Our alliance with Build-A-Bear Workshop has raised money that will allow us to provide the powerful, life-altering benefits of a wish experience to more wish children," said Chris Pon, vice president, national alliances and branding, Make-A-Wish® Canada. "We are delighted to be working closely with a company that shares our commitment to making life better for children – on Valentine's Day and every day."

A Legacy of Giving Back at Build-A-Bear

Since its inception, Build-A-Bear Workshop has focused its community outreach efforts on improving the lives of children, families and animals. Together, the company and its guests have donated over $41 million dollars to important organizations supporting children's health and wellness, domestic pets, literacy and education, and other important causes.

About Make-A-Wish® Canada

Make-A-Wish Canada is a dynamic wish-granting organization that brings hope, strength and joy to children with life-threatening medical conditions. Along with the national office, eight (8) regional chapters grant magical wishes to children in need from coast to coast. Make-A-Wish Canada is an affiliate of Make-A-Wish® International. Make-A-Wish® is the largest wish-granting organization in the world, making dreams and wishes come true for more than 334,000 children since 1980. For more information, please visit www.makeawish.ca .

About Build-A-Bear Workshop, Inc.

Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are approximately 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. The company was named to the FORTUNE 100 Best Companies to Work For® list for the sixth year in a row in 2014. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $379.1 million in fiscal 2013. For more information, call 888.560.BEAR (2327) or visit the Investor Relations section of its website at buildabear.com®.

Trademarks

We thank you for your interest in covering our business! As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that, when referencing the process of making stuffed animals, you use the word "make" not "build." Build-A-Bear Workshop is our well-known trade name and a registered trademark of Build-A-Bear Retail Management, Inc. As such, Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb. Thank you!

SOURCE Build-A-Bear Workshop, Inc.

For further information: CONTACTS: Hayley Findlay, Ketchum PR, 416-355-7412, Hayley.Findlay@ketchum.com; Tanya Coventry-Strader, Build-A-Bear Workshop, Inc., 314-423-8000, ext. 5293, TanyaCo@buildabear.com

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Build-A-Bear Workshop, Inc.

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