MONTREAL, June 6 /CNW Telbec/ - Come and join our spokesperson Bruny
Surin and the 4,000 other participants expected to celebrate the 25th
anniversary of the Step Up for the Children with Standard Life fundraiser on
Saturday, June 16, 2007, at Parc Jean-Drapeau on Ile Ste-Hélène.
With its 10 km run and 5 km family walk, Step Up for the Children with
Standard Life has become a major event in Montreal, raising almost
$6.5 million over 24 years for the Foundation for research into children's
Standard Life assumes all costs related to organizing this event,
ensuring that every dollar raised supports pediatric research at CHU
Saint-Justine, the Montreal Children's Hospital, and the Centres hospitaliers
universitaires de Québec and Sherbrooke.
The goal set for this year's event is to raise more than $365,000 for
pediatric research. This year, however, Mr. Surin has added a personal goal to
the mix - to motivate people to take part in this year's event with their
friends, family and coworkers, which is why he is launching "On track with
Bruny" challenge to the public at large. "I'm inviting people to take part in
the 5 km family walk or the 10 km race and I'd like to help participants get
ready to participate by posting weekly tips at www.standardlife.ca/stepup,"
explains Mr. Surin.
Rain or shine, the day's events unfold as follows:
8:30 a.m. Start of the 10 km race
10:00 a.m. Start of the 5 km family walk. Our spokeschild, Jaymee Shell,
together with Joseph Iannicelli, President and Chief Executive
Officer of Standard Life, will officially lead the walk,
followed by 3,000 walkers of all ages. Mr. Surin will signal
the start of the walk.
11:30 a.m. Sprint with Bruny Surin. All the kids present at the event are
invited to take part in a fun-filled run with a champion
Everyone can take part in the Step Up for the Children with Standard Life
event. Participants have until June 14 to register online, or they can sign-up
on-site on event day at the Registration Tent. A donation of $25 is required
to register for the 10 km run and we are asking walkers to raise a minimum of
$25 by either donating the money themselves or by finding sponsors among
friends and family members. Receipts for charitable donations will be issued
for all donations made online or in cash. "It's easy to participate," explains
Mr. Surin. "Just go online to www.standardlife.ca/stepup and register, and
then start raising funds!"
About Standard Life:
The Standard Life Assurance Company of Canada along with its affiliated
companies in Canada had $36.89 billion in assets under management as of
December 31, 2006. We offer a wide range of financial products and services to
over 1.31 million individuals, including group insurance and pension plan
members. Total premium income and deposits reached $5.17 billion in 2006. The
Standard Life group has been a prominent player in Canada since 1833.
The $1.3 million we raised and donated in 2006 benefited some 96
organizations across Canada, including $350,000 for the Foundation for
Research into Children's Diseases and $235,000 to various Centraide/United Way
campaigns across the country.
Note to the media:
Spokespersons available for interviews: Bruny Surin, event spokesperson;
Jaymee Shell, spokeschild who suffers from juvenile arthritis, and Michèle
Parent, Vice-President, External Communications and Corporate Affairs,
For further information:
For further information: Emmanuelle Rondeau, Expression Communications
For Standard Life, (514) 347-1114, firstname.lastname@example.org;
Michèle Parent, Vice-President, External Communications and Public Affairs,
Standard Life, (514) 499-7999, ext. 4273