BRP Accelerates Market Presence of Can-Am Spyder Roadster



    
    The three-wheel roadster is now available in 35 states, 5 provinces and 20
    international markets
    

    VALCOURT, Quebec, Feb. 27 /CNW/ -- BRP is accelerating the worldwide
deployment of its Can-Am(TM) Spyder(TM) roadster in response to strong market
demand. Enthusiasts in 35 states, five provinces and 20 international markets
now have the opportunity to order a Spyder roadster.
    
    (Photo: http://www.newscom.com/cgi-bin/prnh/20080227/NYW022 )
    
    "The impact of creating a new category of on-road vehicles is becoming
clearer than ever to us," said Chris Dawson, vice-president of Strategic
Planning and Head of the Spyder program.  "Consumer response has far exceeded
our expectations and we are therefore proceeding with our market expansion
ahead of our initial schedule."
    During a meeting held in Tampa, Florida, BRP provided 250 dealers with a
chance to experience the open-air benefits of riding a Spyder roadster and to
try out the new Sequential Electronic 5-speed transmission (SE5), which, like
the Sequential Manual 5-speed (SM5), includes a transmission-based reverse. In
2008, both the SM5 and SE5 transmission options are available on the Spyder
roadster which now comes in three colour choices:  Full Moon Silver,
Millennium Yellow and Roadster Red.
    "The SE5 allows even more enthusiasts to experience the thrill of the
open road," added Dawson.  "It provides a perfect opportunity for riders
looking for the latest in clutchless shifting technology and a thrilling,
sporty, get- on-and-go ride."
    The Can-Am Spyder is available for trial at international dealerships in
Western Europe, South America, Australia/New Zealand and Russia.  The
roadster's worldwide deployment is scheduled to be completed within the next
two to three years.
    "As planned, the Premiere Edition international Spyder owners will be
receiving their units in the coming months," said Michel Hade, vice-president
and general manager, International division.  "Since its official launch in
February 2007, more than 30,000 consumers worldwide have tried the roadster.
Their response through the targeted marketing tours has been very positive and
we intend to continue this initiative in 2008," he concluded.
    The Can-Am Spyder roadster is a three-wheel vehicle (two in the front,
one at the rear), that offers the performance of a traditional motorcycle with
much of the peace-of-mind of a convertible sports car.  It is powered by a
Rotax(R) 990 V-Twin engine that produces 106 hp.
    Bombardier Recreational Products Inc. (BRP), a privately-held company, is
a world leader in the design, development, manufacturing, distribution and
marketing of motorized recreational vehicles.  Its portfolio of brands and
products includes:  Ski-Doo(R), and Lynx(TM) snowmobiles, Sea-Doo(R)
watercraft and sport boats, Evinrude(R) and Johnson(R) outboard engines, Can-
Am(TM) all-terrain vehicles and roadsters, Rotax(R) engines and karts as well
as direct injection technologies such as E-TEC(R).
    
    www.brp.com
    www.can-am.brp.com
    
    (R), (TM) and the BRP logo are trademarks of Bombardier Recreational
Products Inc. or its affiliates.

    
     For information:
     Corporate:                             Product:
     Johanne Denault                        Marc R. Lacroix
     Manager,                               Marketing Director
     Communications and Public Affairs      Can-Am Spyder roadster
     450.532.5173                           450.532.5023
     johanne.denault@brp.com                marcr.lacroix@brp.com
    

    
                                            International:
                                            Philippe Normand
                                            Quad, PWC, Sport Boat, Roadster,
                                            Snowmobile
                                            Product Manager
                                            BRP International division
                                            450.532.6410
                                            philippe.normand@brp.com
    

    Appendix 1
    
    Phase 1 and Phase 2 Can-Am Spyder roadster market availability
    A.  North America Phase 1 Regions:  States and provinces with dealerships
    that have been selling Spyder roadsters since February, 2007
    
    Arizona, California, Colorado, Florida, Massachusetts, Michigan,
Minnesota, New Jersey, New York, Virginia, Wisconsin, Alberta, British
Columbia, Ontario and Quebec.
    
    B.  North America Phase 2 Regions:  Additional states and provinces
    announced today
    
    Alabama, Alaska, Connecticut, Georgia, Illinois, Indiana, Iowa, Kentucky,
Maine, Maryland, Missouri, New Hampshire, Nevada, North Carolina, Ohio,
Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont,
Washington, West Virginia and Manitoba.
    
    C.  International:  Initial countries outside of North America where the
    Spyder roadster will be available
    
    Argentina, Australia, Austria, Belgium, Brazil, Chile, Finland, France,
Germany, Italy, Mexico, The Netherlands, New Zealand, Norway, Portugal,
Russia, Spain, Sweden, Switzerland and the United Kingdom.




For further information:

For further information: Corporate, Johanne Denault, Manager, 
Communications and Public Affairs, +1-450-532-5173, johanne.denault@brp.com, 
or Product, Marc R. Lacroix, Marketing Director, Can-Am Spyder roadster, 
+1-450-532-5023, marcr.lacroix@brp.com, or International, Philippe Normand, 
Product Manager, BRP International division, +1-450-532-6410, 
philippe.normand@brp.com Web Site: http://www.brp.com                 
http://www.can-am.brp.com

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