Brother Provides Industry-Leading Value with its New All-in-One MFC-990CW - A unique touchscreen multifunction center featuring cordless handset and wireless-network capability



    DOLLARD-DES-ORMEAUX, QC, Jan. 19 /CNW Telbec/ - Brother International
Corporation (Canada) Ltd, a leading manufacturer in the printing and imaging
industry once again demonstrates its commitment to offer utmost value to small
office and home office customers with the introduction of a new feature packed
wireless all-in-one printer: the MFC-990CW. Combining print, copy, scan and
fax functions, in addition to highly sought after features such as a
touchscreen LCD display, a cordless handset with complete message center and
wireless-network capability, this new Brother colour all-in-one sets a new
standard to fulfill all home and small business office printing needs. Its
sleek and space saving design, coupled with Brother's strong technological
expertise, makes this new model ideal for applications ranging from quality
business documents to vivid photo printing. Photos can even be printed
directly from most Bluetooth(R) wireless technology enabled handheld devices.
The MFC-990CW is Energy Star certified and its estimated street price is
$249.99 CDN(*).
    "This is the first model in this category to be so feature-rich at such
an affordable price. Right now, this new colour inkjet model is certainly the
best value for the consumers' money", said Brian Caldwell, Senior Product
Manager at Brother Canada. "The MFC-990CW provides ultimate convenience with
its one-of-a-kind selection of essential business features, not to mention its
great looks, which will make it a perfect fit for any home office
environment."

    Brother's New Wireless Network MFC-990CW
    ----------------------------------------

    The top-of-the-line MFC-990CW truly expands home and business project
possibilities, being the only all-in-one model on the market to include a
built-in digital answering machine with a full-duplex speakerphone and 5.8GHz
digital cordless handset, all designed to work in perfect tandem with its fax
functionality. This is also the first Brother model to integrate a 4.2"-wide
colour touchscreen display, which makes it easier than ever to preview faxes,
enhance and edit photos, as well as view help menus and machine status. This
intuitive display style allows you to get the most out of its extensive
functions while clear instructions will take you through each step
efficiently. Print photos directly from your digital camera's media card
slots, PictBridge-enabled camera, or USB Flash Memory Drive without even using
a computer. Photos can also be printed directly from most Bluetooth(R)
wireless technology enabled handheld devices.

    At-a-Glance - MFC-990CW Impressive Selection of Included Features
    -----------------------------------------------------------------

    Designed to satisfy real home and business needs, this new model is
packed with innovative features, including:

    
    - 4.2" Touchscreen Colour LCD Display. Get an intuitive work experience
      through easy menu navigation, simply by selecting items on screen.
    - Built-in Wireless (802.11b/g) Wi-Fi Certified and Wired (Ethernet)
      Interfaces(1). The built-in wireless interface allows you put it in the
      most suitable location without the clutter of network cabling, while
      sharing the machine's powerful features to open up new possibilities
      for your small office.
    - Digital Answering Machine. Holds up to 29 minutes of messages/ 99
      messages, full duplex speakerphone and 5.8GHz cordless handset
      (expandable with up to 3 more handsets(2)).
    - Energy Star Certified.
    - Unattended Fax, Copy or Scan. Its up to 15-page auto document feeder
      allows you to fax, copy or scan multi-page documents, unattended,
      freeing up your time for other important things.
    - Direct Photo Printing on Demand, even without a computer.
    - Bluetooth Wireless Technology. Easily print JPG photos from most
      Bluetooth(R) wireless technology enabled handheld devices.
    - Fast Color Printing on Demand. With speeds up to 33ppm black and 27ppm
      colour(3).
    - Send and Receive Faxes. Hi-Speed Super G3 33.6K bps fax modem.
    - High Quality Printing. With droplet sizes as small as 1.5 picoliters
      and optical resolutions as high as 6000 x 1200dpi4.
    - 4-cartridge ink system. Designed to optimize ink efficiency by enabling
      the user to change only the colour that needs replacing.


    FEATURING INNOBELLA(TM) PRINTING TECHNOLOGY
    -------------------------------------------

    Brother's Innobella(TM) ink technology is at the core of the MFC-990CW's
high quality output, for beautiful long-lasting results. When used with
Brother's print engine technology, Innobella(TM) inks and papers empower
consumers to accurately reproduce rich and vibrant colour images while
simultaneously enhancing image permanence and longevity.
    The MFC-990CW is at the top of a new line-up featuring two more main
models, which also come with a standard built-in wireless Wi-Fi certified
network interface to enable the sharing of printing, scanning, faxing and
media card access among multiple users on a wireless or wired network. The two
additional models are the MFC-490CW (ESP $149.99 CDN(*)) and the MFC-790CW (ESP
$199.99 CDN(*)). All models are currently available at major office equipment
retailers across the country. To learn more about Brother Colour Offerings,
visit www.brother.ca/business_colour.

    (*)Street price may vary.

    1. Cables not included.
    2. Requires additional purchase.
    3. PPM speed excludes time to complete first page and will vary depending
       on a variety of factors.
    4. Resolution listed vertical by horizontal dpi.
    

    ABOUT BROTHER

    Brother International Corporation (Canada) Ltd. is part of an impressive
worldwide network of companies that markets a range of business machines and
home appliances known for their originality, creativity and reliability:
printers, faxes, multifunction centers and labelling machines. Brother also
markets a wide range of home and industrial sewing & embroidery machines.
Globally, Brother is a 4.8 billion-dollar company, employing more than 25 000
people, 160 of whom call Canada home. It has 19 production facilities and 41
sales companies operating in 39 countries and regions around the globe.
Brother's history dates back to 1908, when Kanekichi Yasui opened a small
sewing machine parts and repair shop in Nagoya, Japan.
    Brother Canada was established in 1960 and is headquartered in the
greater Montreal area. Additional information about Brother and its products
is available on www.brother.ca or by calling the toll-free number:
1-877-BROTHER (276-8437).

    Brother and its logo are trademarks of Brother Industries Ltd., Japan.
All specifications are subject to change without notice. All registered
trademarks referenced herein are the property of their respective companies.

    NOTE TO EDITORS: Product and lifestyle photographs are available upon
request in high or low resolution.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: Estelle L.-Lacroix, Public Relations
Specialist, Brother International Canada, Toll-free: 1 800 361-6466 (ext.
2266), estelle.lacroix@brother.ca

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Brother International Corporation (Canada) Ltd.

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