Bring it on! Canada heads to U.S. for Cheerleading World Cup



    Virgin Mobile signs sponsorship deal to cheer on Cheerleading in Canada

    TORONTO, April 20 /CNW/ - Canada's cheerleading industry has been tossed
sky-high today by a major new sponsorship deal with Canada's number one youth
mobile network - Virgin Mobile Canada. The Canadian Cheer Union and Cheer
Alliance have signed a sponsorship deal with Virgin Mobile Canada which
includes Virgin Mobile's sponsorship of the first ever Canadian national
cheerleading team to head to the Cheerleading World Cup Championships taking
place in Florida in late April and the 2009 Cheer Alliance National Canadian
Cheerleading Championships taking place in Toronto in early May.
    The Canadian Cheerleading Union (CCU) will be heading to Florida later
this week with two all-star cheerleading teams to compete with the world's
best at the 1st Annual International Cheer Union Cheerleading World Cup
Championship on April 24 at the Walt Disney World Resort. The competition will
draw 100 teams from over 40 nations. Team Canada includes an elite co-ed level
five team and an elite all-girl level five team. Each team has 24 athletes and
six alternates.
    On top of that, Virgin Mobile is presenting the 2009 Cheer Alliance
National Canadian Cheerleading Championships at the Hershey Centre in
Mississauga on May 8 - 10, 2009. Over 300 all-star cheerleading teams of
various ages from across Canada will compete over three days attracting more
than 30,000 spectators.
    "Bring it on Team Canada!" says Nathan Rosenberg, Virgin Mobile's Chief
Marketing Officer. "We're urging the whole of Canada to get behind the
Canadian team and to help spur Team Canada to victory we've set up a special
'cheer' mobile phone line. All you need to do is send a good luck text message
to 1.416.91.CHEER and you'll be part of helping cheer Team Canada to victory!"
    "Over the past few years we've worked hard to attract the very best
brands in the world to help us develop the sport here in Canada," says Doug
Martin, Executive Director of Cheer Alliance. "The deal with Virgin Mobile
signifies our successful development of cheerleading as a sport in Canada and
will help us foster further in-roads into making Canada a force to be reckoned
with right across the cheerleading world."
    For more information on the 1st Annual International Cheer Union
Cheerleading World Cup Championship please visit www.cheerunion.org.
    For more information on the 2009 Cheer Alliance National Canadian
Cheerleading Championships, presented by Virgin Mobile Canada please visit
www.cheeralliance.ca.

    About Canadian Cheer Union

    In its inaugural year the Canadian Cheer Union (CCU) has brought together
the highest caliber of athletes and coaches from across the country, creating
two elite teams set to represent the nation at the International Cheer Union
World Cup Championship. Athletes were selected from a pool of hundreds,
training in various cities across Canada and uniting for one week to train as
the elite Team Canada. The CCU will join over 40 other nations at this
prestigious event, vying for the Cheerleading World Cup title.

    About Cheer Alliance

    As Canada's largest cheerleading event producer, Cheer Alliance is the
industry leader in professionally staged cheer and dance competitions.
Offering an unparalleled competition experience in an atmosphere designed to
foster team growth and spirit, Cheer Alliance is committed to elevating the
sport. Holding events from coast to coast, Cheer Alliance's flagship event,
the Canadian National Championship attracts over 6,000 competitors.

    About Virgin Mobile

    The Virgin Mobile group of companies has attracted more than 12 million
customers worldwide. As the No. 1 mobile youth network, Virgin Mobile Canada's
mission is to be Canada's most loved mobile company. Its simpler, better deals
offer customers control, flexibility and choice to design mobile packages that
truly works for them. J.D. Power and Associates ranked Virgin Mobile highest
in customer satisfaction with prepaid wireless service for four years in a
row(1) and 91% of customers would recommend Virgin Mobile to a friend.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at http://www.virginmobile.ca or by
calling 1-888-999-2321.

    
    ---------------------------
    (1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
        Satisfaction Studies(SM). Study based on 14,932 total responses from
        consumers with prepaid wireless service. Proprietary study results
        are based on experiences and perceptions of consumers surveyed in
        October 2008. www.jdpower.com
    





For further information:

For further information: on Cheer Alliance, please contact: Doug Martin,
(416) 275-3511, dougmartin@cheeralliance.ca; For more information on Team
Canada, please contact: Frank Vurro, (416) 526-9660,
frankvurro@cheeralliance.ca; For more information on Virgin Mobile, please
contact: Kayla Rochkin, Hill & Knowlton Canada, (416) 413-4767,
kayla.rochkin@hillandknowlton.ca

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