Bridgewater to Provide Mobile Personalization Solutions for Cox's Wireless Service



    OTTAWA, May 26 /CNW/ - Bridgewater Systems (TSX: BWC), the mobile
personalization company, today announced that Cox Communications will deploy
the Bridgewater(R) Service Controller anchored by Bridgewater's Subscriber
Data Broker(TM) to support the rollout of its new national 3G wireless service
and plans to evolve to 4G LTE.

    
    News

    -   Cox Communications, the third largest cable provider in the U.S. with
        over 6 million subscribers, is deploying Bridgewater's market leading
        mobile personalization portfolio for its forthcoming 3G wireless
        service.

    -   For the rollout of the service, Cox chose the Bridgewater Service
        Controller to securely authorize and authenticate subscribers and
        provide critical accounting functions.

    -   Cox is also deploying Bridgewater's Subscriber Data Broker to bring
        together rich, dynamic subscriber data with the sophisticated tools
        to broker that data to multiple systems and applications. By
        combining an advanced business rules engine with application policy
        controls, it enables service providers to broker subscriber data to
        third-party applications making it easy to create and personalize
        services on line and in real time.
    

    Quotes

    Stephen Bye, Vice President of Wireless, Cox Communications

    "Bridgewater's subscriber data management and service control products
are enabling us to rapidly launch and personalize mobile services for our
customers."

    David Sharpley, Senior Vice President, Bridgewater Systems

    "We are delighted that Cox has selected the Bridgewater Service
Controller and Subscriber Data Broker to support the rapid rollout of its
national 3G wireless service and plans to evolve to a 4G LTE service. This new
strategic win validates our unique mobile personalization value proposition
for service providers as they seek to generate revenue and profit from mobile
data services."

    Tags / Keywords

    Bridgewater Systems, Cox Communications, Service Control, Policy Control,
Subscriber Data Management, Mobile Data Growth, Mobile Personalization

    Links

    http://www.cox.com/

    http://www.bridgewatersystems.com/Service-Controller.aspx

    http://www.bridgewatersystems.com/Application-Policy.aspx

    http://www.bridgewatersystems.com/Subscriber-Data-Broker.aspx

    About Bridgewater Systems

    Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization portfolio
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller (AAA),
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home
Subscriber Server (HSS). More than 120 leading service providers including
America Movil, Bell Canada, Clearwire, Hutchison Telecom, Iusacell, Scartel,
SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex, Telstra, and
Verizon Wireless use Bridgewater's solutions to rapidly deliver innovative
mobile services to over 150 million subscribers. For more information, visit
us at www.bridgewatersystems.com.

    Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
Smart Caps, and Subscriber Data Broker are trademarks or registered trademarks
of Bridgewater Systems Corporation. All other company, product names and any
registered and unregistered trademarks mentioned are used for identification
purposes only and remain the exclusive property of their respective owners.

    Certain statements in this release constitute forward-looking statements
or forward-looking information within the meaning of applicable securities
laws and are made pursuant to the "safe harbour" provisions of such laws.
Statements related to potential benefits of, and demand for, Bridgewater's
products including statements with respect to the features and benefits that
may be achieved through the use of Bridgewater's products and the relative
position of these products vis-à-vis competitive offerings in the industry are
forward-looking statements which are subject to certain assumptions, risks and
uncertainties. Readers are cautioned not to place undue reliance on such
statements. Risk factors that may cause the actual results, performance or
achievements of Bridgewater to differ materially from the results,
performance, achievements or developments expressed or implied by such
forward-looking statements can be found in the public documents filed by
Bridgewater from time to time with Canadian securities regulatory authorities.
Bridgewater assumes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise.





For further information:

For further information: Joanne Steinberg, Bridgewater Systems,
joanne.steinberg@bridgewatersystems.com, (613) 591-9104 extension 2032; James
Cook, MS&L North America, james.cook@mslworldwide.com, (416) 967-3702

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BRIDGEWATER SYSTEMS

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