Bridgewater Systems Unveils New Policy Control Systems



    Enables 'Smart Caps' approach to fair bandwidth usage

    BARCELONA, Feb. 16 /CNW/ - Bridgewater Systems (TSX: BWC), the mobile
personalization company, today announced the new Policy and Charging Rules
(PCRF) - compliant Bridgewater(R) Policy Controller 1000 and 3000 systems.
Bridgewater also announced today that it has won a Tier 1 mobile service
provider customer (http://www.bridgewatersystems.com/2008-News-Releases.aspx)
for the Policy Controller.

    
    News

    -  The Bridgewater Policy Controller 1000 and 3000 are carrier-grade,
       standards-based policy systems that intelligently manage network
       resources and subscriber access to applications in real-time. The new
       systems feature Bridgewater's Smart Caps(TM) fair usage bandwidth
       controls and certified transaction capacity that enable service
       providers to improve the subscriber experience as mobile data services
       grow. They are an evolution of Bridgewater's market leading Policy
       Controller product which is deployed in service provider networks
       around the world.

    -  These systems revolutionize the way service providers predict, manage
       and deliver mobile data services by:

       -  Optimizing mobile data network investments. Transaction-based
          systems lower operational costs by efficiently managing core and
          leased network capacity as well as radio access network congestion.

       -  Applying Bridgewater's Smart Caps to ensure fair bandwidth
          usage. Smart Caps deliver a superior subscriber experience by
          applying precise controls that adjust bandwidth levels based on
          real-time factors such as the subscriber's bandwidth usage during a
          mobile data session, roaming status, and level of network
          congestion.

       -  Personalizing service plans. Service providers can notify
          subscribers when they are near usage quotas, provide a temporary
          bandwidth boost, offer a service extension, or rebalance subscriber
          bandwidth consumption to comply with policies. Custom fair usage
          policies can be applied across flat-rate, metered or pre-paid
          plans.

    -  A recent Heavy Reading report entitled "Policy Control & DPI: The New
       Broadband Imperative" named Bridgewater Systems a 'clear leader' among
       policy specialists and concluded that "the policy area has great
       promise as a means for service providers to add value to their IP-
       derived service offerings...if it fulfills that promise...the policy
       business will quickly become a multi-billion dollar market
       opportunity."

    -  The Bridgewater Policy Controller 1000 and 3000 systems are fully
       compliant with the 3GPP PCRF specifications with Gx and Gy interfaces
       for 3G UMTS/HSPA networks. It will meet evolving LTE requirements and
       interoperate with leading networking vendors.
    

    Quotes

    Stephen Chau, Chief Technology Officer, SmarTone-Vodafone

    "Our successful deployment of the Bridgewater Policy Controller has
allowed us to deliver an unbeatable customer experience by offering
personalized service tiers and on-demand application access, while optimizing
network performance using flexible fair usage policies."

    Graham Finnie, Chief Analyst, Heavy Reading

    "Standards-based policy control is becoming critical as service providers
seek to profit from the explosive growth in mobile data, and vendors who can
demonstrate compliance with standards are in a strong position to benefit from
the growth in deployment of this kind of equipment."

    David Sharpley, Senior Vice President, Bridgewater Systems

    "Bridgewater's transaction-based model to manage and profit from mobile
data services and our Smart Cap approach to fair bandwidth usage are unique in
the industry. By proactively adapting to network conditions and subscriber
behaviors in real-time, our Policy Controller systems deliver a superior and
personalized subscriber experience."

    Tags/Keywords

    Bridgewater Systems, Policy Controller, PCRF, UMTS, GSM, Fair Usage,
Mobile Personalization, Bandwidth Management, Heavy Reading

    
    Links

    http://www.bridgewatersystems.com/2008-News-Releases.aspx

    http://www.bridgewatersystems.com/Policy-Controller.aspx

   
http://www.bridgewatersystems.com/Assets/Downloads/Whitepapers/Policy_Control_
Smart_Caps.pdf

   
http://www.heavyreading.com/details.asp?sku_id=2264&skuitem_itemid=1133&promo_
co
    

    Visit Bridgewater Systems and see the Policy Controller Demonstration at
Mobile World Congress, Hall 1-Stand 1G59, February 16-19, 2009, Barcelona,
Spain.

    About Bridgewater Systems

    Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization portfolio
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller (AAA),
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home
Subscriber Server (HSS). More than 100 leading service providers including
America Movil, Bell Canada, Clearwire, Hutchison Telecom, Leap Wireless,
Scartel, SmarTone-Vodafone, Sprint, Tatung, Telmex, Telstra, and Verizon
Wireless use Bridgewater's solutions to rapidly deliver innovative mobile
services to over 150 million subscribers. For more information, visit us at
www.bridgewatersystems.com.

    Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
and Subscriber Data Broker are trademarks or registered trademarks of
Bridgewater Systems Corporation. All other company, product names and any
registered and unregistered trademarks mentioned are used for identification
purposes only and remain the exclusive property of their respective owners.

    Certain statements in this release constitute forward-looking statements
or forward-looking information within the meaning of applicable securities
laws and are made pursuant to the "safe harbour" provisions of such laws.
Statements related to potential benefits of, and demand for, Bridgewater's
products including statements with respect to the features and benefits that
may be achieved through the use of Bridgewater's products and the relative
position of these products vis-à-vis competitive offerings in the industry are
forward-looking statements which are subject to certain assumptions, risks and
uncertainties. Readers are cautioned not to place undue reliance on such
statements. Risk factors that may cause the actual results, performance or
achievements of Bridgewater to differ materially from the results,
performance, achievements or developments expressed or implied by such
forward-looking statements can be found in the public documents filed by
Bridgewater from time to time with Canadian securities regulatory authorities.
Bridgewater assumes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise.





For further information:

For further information: Joanne Steinberg, Bridgewater Systems,
joanne.steinberg@bridgewatersystems.com, (613) 591-9104 extension 2032, (613)
884-8831; Audrey Blackburn, MS&L EMEA, audrey.blackburn@mslworldwide.com, +44
(0)20 7878 3255

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