Bridgewater Systems Opens Mobile Ecosystem with Subscriber Data Broker



    Rapidly creates and delivers personalized mobile applications

    BARCELONA, Feb. 16 /CNW/ - Bridgewater Systems (TSX: BWC), the mobile
personalization company, today announced the Subscriber Data Broker(TM).

    
    News

    -  Bridgewater's Subscriber Data Broker is a subscriber data management
       product that brings together rich, dynamic subscriber data with the
       sophisticated tools to broker that data to multiple systems and
       applications. It allows service providers to:

       -  Open the mobile ecosystem. Flexible application policy rules
          securely broker subscriber data to third-party applications such as
          mobile advertising to generate new revenues, while respecting
          subscriber privacy preferences.

       -  Rapidly create and deliver personalized services. New streaming
          media, social networking, and location-based services can be
          provisioned, modified, and personalized in a live network
          environment in minutes. Offers can be customized for individuals or
          groups of subscribers.

       -  Reduce operating costs by federating subscriber data from existing
          data stores, eliminating outdated or duplicate data, and easily
          provisioning new subscribers and services without custom
          integration.

    -  Subscriber Data Broker has 'out of the box' service creation tools
       that enrich the Internet experience with mobility features. It
       federates and brokers dynamic 'state' data such as location, context,
       and presence, as well as traditional profile and service usage data
       from existing stores (e.g. Home Location Registers, Authorization,
       Authentication and Accounting systems, and application servers). By
       combining an advanced business rules engine with application policy
       controls, it brokers subscriber data to third-party applications using
       standard Application Protocol Interfaces, making it easy to create and
       personalize services on-line and in real-time.

    -  Annual mobile data revenues will more than double from $148 billion in
       2007 to $347 billion in 2013.(1) Bridgewater's Subscriber Data Broker
       enables service provider to deliver personalized mobile applications
       that will drive this revenue growth.
    

    Quotes

    Ari Banerjee, Director, Anywhere Network, Yankee Group

    "Subscriber data is the crown jewel of mobile service providers. By
bringing together subscriber data with the tools to broker that data to any
application, Bridgewater's Subscriber Data Broker has taken a unique approach
that is key for service providers who want to attract and retain subscribers
by opening their mobile ecosystem."

    David Sharpley, Senior Vice President, Bridgewater Systems

    "Bridgewater's service creation approach to subscriber data management is
a major advancement over legacy LDAP-based models that require costly
development and integration for each new application. By federating dynamic
subscriber data from existing data stores and using sophisticated tools to
broker this data to third-party applications, it enables service providers to
rapidly create and deliver personalized applications such as mobile
advertising."

    Tags/Keywords

    Bridgewater Systems, Subscriber Data Broker, Subscriber Data Management,
mobile personalization, open mobile ecosystem, open applications, open access,
mobile advertising, Yankee Group

    
    Links

    http://www.bridgewatersystems.com/Subscriber-Data-Broker.aspx

    http://www.bridgewatersystems.com/2008-News-Releases.aspx

    http://www.yankeegroup.com/ResearchDocument.do?id=50531
    

    Visit Bridgewater Systems and see the Mobile Advertising Demonstration
using the Subscriber Data Broker at Mobile World Congress, Hall 1-Stand 1G59,
February 16-19, 2009, Barcelona, Spain.

    About Bridgewater Systems

    Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization portfolio
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller (AAA),
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home
Subscriber Server (HSS). More than 100 leading service providers including
America Movil, Bell Canada, Clearwire, Hutchison Telecom, Leap Wireless,
Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex,
Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver
innovative mobile services to over 150 million subscribers. For more
information, visit us at www.bridgewatersystems.com.


    Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
and Subscriber Data Broker are trademarks or registered trademarks of
Bridgewater Systems Corporation.  All other company, product names and any
registered and unregistered trademarks mentioned are used for identification
purposes only and remain the exclusive property of their respective owners.

    Certain statements in this release constitute forward-looking statements
or forward-looking information within the meaning of applicable securities
laws and are made pursuant to the "safe harbour" provisions of such laws.
Statements related to potential benefits of, and demand for, Bridgewater's
products including statements with respect to the features and benefits that
may be achieved through the use of Bridgewater's products and the relative
position of these products vis-à-vis competitive offerings in the industry are
forward-looking statements which are subject to certain assumptions, risks and
uncertainties. Readers are cautioned not to place undue reliance on such
statements. Risk factors that may cause the actual results, performance or
achievements of Bridgewater to differ materially from the results,
performance, achievements or developments expressed or implied by such
forward-looking statements can be found in the public documents filed by
Bridgewater from time to time with Canadian securities regulatory authorities.
Bridgewater assumes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise.

    
    -------------------------
    (1) Informa Telecoms and Media, December 2008
    




For further information:

For further information: Joanne Steinberg, Bridgewater Systems,
joanne.steinberg@bridgewatersystems.com, (613) 591-9104 extension 2032, (613)
884-8831; Audrey Blackburn, MS&L EMEA, audrey.blackburn@mslworldwide.com, +44
(0)20 7878 3255

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