Bridgewater Systems Announces On-Demand Services Solution for Mobile Service Providers



    Allows new users and existing subscribers to access a range of services
    with flexible usage options

    LAS VEGAS, NV, March 31 /CNW/ - Bridgewater Systems (TSX: BWC) today
announced the availability of an on-demand services solution enabling mobile
service providers to address consumer segments who prefer to use services
based on a period of time, or on fixed-usage parameters such as the duration
of a sporting event. As a result, mobile service providers can drive
incremental revenues with a range of on-demand upsell services that offer new
levels of flexibility for those subscribers with flat rate plans or without
any existing monthly service contract. The solution is being deployed by a
number of service providers around the globe.
    Through the Bridgewater(R) on-demand services solution, the user
interacts directly with the service provider network, selects their required
services, provides payment and then uses these services as needed, without
having to pre-subscribe to a monthly multi-year service plan. As a result,
service providers can enable users to:

    
    -   Register WiMAX devices for temporary access to regional or country
        networks similar to the way a traveler would temporarily access Wi-Fi
        services
    -   Boost bandwidth for a short period of time
    -   Turn on a roaming option for data and other services while traveling
        when their home contract does not support roaming
    -   Access on-demand mobile content services for specific sporting or
        entertainment events
    

    For the mobile service provider, the solution helps reduce support costs
by enabling automated provisioning of services through an access portal. It
also increases revenue by encouraging impulse purchase of services and the
trialing of new services.
    The solution supports flexible data and time-based metering for on-demand
services, enabling multiple models of operation such as duration-based
services, time-windowed services and time-bucketed services. This solution
leverages dynamic policy control to manage the real-time interaction between
the user and the network. Using Bridgewater's subscriber data management
capability, the service provider can determine the appropriate offering for
the subscriber in real time, and provide new service registration, or
enhancement to existing services directly through the subscriber's mobile
device, as well as subscriber redirection to a self provisioning portal.
    "On-demand services allow service providers to meet the price sensitivity
concerns of a broad range of subscribers, and their appetite to try new
services on a limited basis, " said Farshid Mohammadi, vice president product
line management, Bridgewater Systems. "This solution unlocks a new market
segment for service providers - open access from any device and by any user -
by enabling new service models beyond traditional subscription-based services.
The Bridgewater solution allows service providers to capitalize on these
opportunities, with flexible metering capabilities based on limited time
offers, usage and other parameters."
    Meet with Bridgewater Systems at CTIA Wireless booth 3402.

    About Bridgewater Systems

    Bridgewater Systems develops subscriber-centric service control
solutions, including access control and policy management software for fixed,
mobile and converged networks. Using Bridgewater solutions, global service
providers can offer personalized services and experiences to their subscribers
by maintaining a real time policy that controls how subscribers interact with
networks, services, and their devices. Vendor-neutral and access network
agnostic, Bridgewater's carrier-class solutions help global service providers
launch new services faster, target them more accurately, and maximize profits
by creating a decision point that brings dynamic subscriber context to
controlling and merchandizing the subscriber interaction with IP-based
services. More than 100 leading service providers around the globe including
Verizon Wireless, Sprint Nextel, Bell Mobility and SmarTone-Vodafone trust
Bridgewater's technology to help them deliver world-class services.
www.bridgewatersystems.com

    Bridgewater, Bridgewater Systems and the Bridgewater Systems logo are
trademarks or registered trademarks of Bridgewater Systems Corporation. All
other company, product names and any registered and unregistered trademarks
mentioned are used for identification purposes only and remain the exclusive
property of their respective owners.

    Certain statements in this release constitute forward-looking statements
or forward-looking information within the meaning of applicable securities
laws and are made pursuant to the "safe harbour" provisions of such laws.
Statements related to potential benefits of, and demand for, Bridgewater's
products including statements with respect to the features and benefits that
may be achieved through the use of Bridgewater's products and the relative
position of these products vis-à-vis competitive offerings in the industry are
forward-looking statements which are subject to certain assumptions, risks and
uncertainties. Readers are cautioned not to place undue reliance on such
statements. Risk factors that may cause the actual results, performance or
achievements of Bridgewater to differ materially from the results,
performance, achievements or developments expressed or implied by such
forward-looking statements can be found in the public documents filed by
Bridgewater from time to time with Canadian securities regulatory authorities.
Bridgewater assumes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise.





For further information:

For further information: Media Contact: Mi liberty, Marla Cimini, (856)
616-1194, marla@libertycomms.com; Simon Marshall, +44 207 751 44 44,
simon@libertycomms.com

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