MONTREAL, June 3 /CNW Telbec/ - The Formula 1 race on Circuit
Gilles-Villeneuve is still a few days away, but winners have already been
declared in another area of competition - the annual Bridgestone Décor Contest
that selects the best Grand Prix-themed window display among participating
This year's top prize in that category, as judged by noted Quebec
designer Jean Airoldi, went to the Sixty Boutique, whose window display,
created by Kevin Pollon, visual merchandising director featured a wide variety
of Bridgestone materials such as posters, buttoned-down shirts, fire suits and
tires. Sixty Boutique earned the nod over 30 entrants in the competition,
which required the participating stores to innovatively decorate their
storefronts using Bridgestone-supplied display material such as F1 tires,
pennants, caps and drivers' suits.
Sixty Boutique was awarded a pair of tickets to watch all three days of
the 2008 Grand Prix of Canada in an Elite loge at Circuit Gilles-Villeneuve, a
prize worth $5,000.
This year, for the first time in the eight-year history of the program,
Bridgestone also awarded this same prize to one of the participants in the
Contest's first-ever online voting process. The winner from the voting public
was drawn at random from among a thousand of online voters, and Mélanie
Cadieux, of Lachine emerged as the lucky prize recipient.
The Contest also produced two other winners - La Vie en Rose was the
runner-up for the best window display, while Levi's received the People's
Choice Award as determined by the online voting public. Both of these winners
are awarded a set of Bridgestone tires, worth over $500.
"One of the most striking aspects of all the window displays in this
year's competition was the creative and cohesive way every window designer was
able to blend the Formula One racing theme with the natural setting of their
storefronts," said Mr. Airoldi. "This merging of concepts and colour created
an ambiance and vibrancy that contributed immensely to the euphoria
surrounding Grand Prix week in the downtown core."
Winning the grand prize came as a shock - and thrill - to Kevin Pollon.
Sixty Boutique had never entered the Bridgestone Décor Contest in the past,
and thoroughly enjoys being a part of the racing week festivities.
"I take great pride in decorating the window of the store, and to have
this display earn award-winning recognition is really an ultimate compliment,"
he remarked. "There are so many imaginative and visionary window displays
entered in the competition, it is truly an honour to be singled out for
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