Brick Brewing now the Official Beer Sponsor of the Ram Rodeo Tour in Ontario

WATERLOO, ON, May 19 /CNW/ - Brick Brewing Company (TSX: BRB) announced Laker beer is now the Official Beer of the Ram Rodeo Tour in Ontario.

"Ram Rodeos have become destination events all over Ontario, especially for people with strong ties to their local community and those who have a strong attachment to the lifestyle the Ram Rodeo Tour embodies" said Sean Dennis, Director of Marketing Brick Brewing Company. "We recognize the hard work, dedication and devotion that each community contributes towards helping make these rodeos come to life and we're proud to be a part of these events and communities with Laker, a beer that supports buy local, support local" added Dennis.

The sport of Rodeo has been an Ontario tradition for more than 50 years. Now in its 14th season, The Ram Tour has officially become a tradition in Ontario rodeo. The tour has both showcased the historical sport of rodeo and raised significant funding for community projects.

"We're thrilled to announce that Laker beer is now the Official Beer Sponsor of the Ram Rodeo Tour in Ontario" said Ross Millar, President of Rodeo Management Group. "Brick knows and understands the communal impact and importance of these rodeos, so having them as a partner should help to ensure that there's as much excitement outside of the rodeo area as there is inside" add Millar.

The tour winds its way through Ontario locations throughout the summer, the first one taking place this Victoria Day May long week-end in Harrow, Ontario and comes to an exciting conclusion at the RAM Rodeo Tour Championships in October. Visit www.ontariorodeo.com for all the rodeo details.

About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE Brick Brewing Co. Limited

For further information:

Sean Dennis
Director of Marketing
Brick Brewing Company
(519) 576-9100 ext 242      
Ross Millar
President
Rodeo Management Group
(416) 587-0003

 

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