WATERLOO, ON, May 19 /CNW/ - Brick Brewing Company (TSX: BRB) announced
Laker beer is now the Official Beer of the Ram Rodeo Tour in Ontario.
"Ram Rodeos have become destination events all over Ontario, especially
for people with strong ties to their local community and those who have
a strong attachment to the lifestyle the Ram Rodeo Tour embodies" said
Sean Dennis, Director of Marketing Brick Brewing Company. "We recognize
the hard work, dedication and devotion that each community contributes
towards helping make these rodeos come to life and we're proud to be a
part of these events and communities with Laker, a beer that supports
buy local, support local" added Dennis.
The sport of Rodeo has been an Ontario tradition for more than 50 years.
Now in its 14th season, The Ram Tour has officially become a tradition
in Ontario rodeo. The tour has both showcased the historical sport of
rodeo and raised significant funding for community projects.
"We're thrilled to announce that Laker beer is now the Official Beer
Sponsor of the Ram Rodeo Tour in Ontario" said Ross Millar, President
of Rodeo Management Group. "Brick knows and understands the communal
impact and importance of these rodeos, so having them as a partner
should help to ensure that there's as much excitement outside of the
rodeo area as there is inside" add Millar.
The tour winds its way through Ontario locations throughout the summer,
the first one taking place this Victoria Day May long week-end in
Harrow, Ontario and comes to an exciting conclusion at the RAM Rodeo
Tour Championships in October. Visit www.ontariorodeo.com for all the rodeo details.
About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer
of award winning premium quality and value beers. The Company, founded
in 1984, was the first craft brewery to start up in Ontario, and is
credited with pioneering the present day craft brewing renaissance in
Canada. Brick has complemented its Waterloo brand premium craft beers
with other popular brands such as Laker, Red Baron, Red Cap and Formosa
Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us
All statements in this press release that do not directly and
exclusively relate to historical facts constitute forward-looking
statements as of the date of this press release. Forward-looking
statements generally can be identified by the use of forward-looking
terminology such as "may", "will", "expect", "intend", "anticipate",
"seek", "plan", "believe" or "continue" or the negatives of these terms
or variations of them or similar terminology. Although the Corporation
believes that the expectations and assumptions reflected in these
forward-looking statements are reasonable, undue reliance should not be
placed on these forward-looking statements, which are not guarantees
and are subject to certain risks, uncertainties and assumptions, which
may cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking statements
included in this press release are made only at the date of this press
release and, except as required by applicable securities laws, the
Corporation does not undertake to publicly update such forward-looking
statements to reflect new information, future events or otherwise.
SOURCE Brick Brewing Co. Limited
For further information:
| Sean Dennis |
Director of Marketing
Brick Brewing Company
(519) 576-9100 ext 242
| Ross Millar |
Rodeo Management Group