Brick Brewing launches Red Cap in the industry standard bottle at the Lowest Legal Price



    WATERLOO, ON, Feb. 10 /CNW/ - Brick Brewing Co. Limited (TSX: BRB)
announced today that Red Cap is now available in a 24 pack of industry
standard bottles at the Lowest Legal Price.
    "Over seven years have passed since Red Cap was re-introduced into the
Ontario market in the stubby bottle. As part of our on-going commitment to
deliver sustainable cost reduction, Brick Brewing is converting Red Cap to the
industry standard bottle" said George Croft, President and Chief Executive
Officer.
    "No doubt about it, the only change is the package. It's the same great
beer now available at the Lowest Legal Price of $25.60 plus deposit" said Sean
Dennis, Director of Marketing and Planning for Brick Brewing.
    Red Cap is a smooth tasting Ale that was Canada's most popular beer in
the 1950's and 1960's, owning almost half the market at one point. Red Cap Ale
is available at The Beer Store and Retail Partner Stores across Ontario.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company was the first craft
brewery to start up in Ontario, and is credited with pioneering the present
day craft brewing renaissance in Canada. Brick has complemented its Waterloo
Dark premium craft beers with other popular brands such as Laker, Formosa
Springs Draft and Red Baron. Brick trades on the TSX under the symbol BRB.
Visit us at www.brickbeer.com

    %SEDAR: 00003334E




For further information:

For further information: Sean Dennis, Director of Marketing and
Planning, Tel: (519) 576-9100 Ext. 242, E-mail: info@brickbeer.com

Organization Profile

Brick Brewing Co. Limited

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890