Brick Brewing Company quenches Ontario's lust for lime with launch of Red Baron Lime



    
    Ontario's largest Canadian owned craft brewer launches a premium lime
    lager at an affordable price that is widely available at The Beer Store

    Editors Note: Two photos are included with this press release.
    

    WATERLOO, ON, Aug. 19 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) today
started shipping its NEW Red Baron Lime just in time for Ontario beer drinkers
to enjoy a lime-flavoured beer that is readily available, tastes great and is
affordable. Red Baron Lime is a refreshing, light, easy-drinking beer in a
clear glass bottle with a splash of 100% natural lime flavour and gives
Ontario its only locally-brewed lime beer at a price that will go down just as
easy as the beer itself at $9.35 for a six-pack plus deposit.
    "Ontario has a pent up lust for lime and we're going to make sure no one
is disappointed this Labour Day weekend when they want to enjoy a refreshing
new lime flavoured beer," said Sean Dennis, Marketing Director, Brick Brewing
Company. Red Baron Lime will be delivered in ample quantities to all of the
450 Brewer's Retail outlets in Ontario.
    "The launch of Red Baron Lime will be supported by one of the largest
advertising campaigns ever undertaken by Brick Brewing, with radio, print,
billboard and transit shelter advertising across the province and a social
media campaign that asks beer drinkers to share their "lust for lime" at
www.lustforlime.com," said George Croft, President and CEO, Brick Brewing
Company. "As part of Brick Brewing's 'support local, buy local' focus,
consumers can also enter a contest for a chance to win an all expenses paid
'limecation' for six to a local Ontario Resort," Croft added.
    Red Baron Lime will add a little extra flavour to celebrations in
September of this year when Brick Brewing continues to celebrate its 25th
anniversary as Ontario's first craft brewery. "We've developed a clear, crisp
lime beer with a very natural citrus nose to give it a refreshing drinkability
thanks to its lighter alcohol content," adds Dennis, who is excited to include
Red Baron Lime as part of the already great craft beer portfolio of Brick
Brewing brands, including Waterloo Dark, Red Baron Premium Blonde Lager and
Laker Lager.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded in 1984,
was the first craft brewery to start up in Ontario, and is credited with
pioneering the present day craft brewing renaissance in Canada. Brick has
complemented its Waterloo brand premium craft beers with other popular brands
such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on
the TSX under the symbol BRB. Visit us at www.brickbeer.com.

    Forward-Looking Statements

    All statements in this press release that do not directly and exclusively
relate to historical facts constitute forward-looking statements as of the
date of this press release. Forward-looking statements generally can be
identified by the use of forward-looking terminology such as "may", "will",
"expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or
the negatives of these terms or variations of them or similar terminology.
Although the Corporation believes that the expectations and assumptions
reflected in these forward-looking statements are reasonable, undue reliance
should not be placed on these forward-looking statements, which are not
guarantees and are subject to certain risks, uncertainties and assumptions,
which may cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking statements included
in this press release are made only at the date of this press release and,
except as required by applicable securities laws, the Corporation does not
undertake to publicly update such forward-looking statements to reflect new
information, future events or otherwise.


    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Sean Dennis, Director of Marketing, Tel: (519)
576-9100 Ext. 242, info@brickbeer.com; Annette Robertson, MAVERICK Public
Relations Inc., Tel: (416) 640-5525 Ext. 231

Organization Profile

Brick Brewing Co. Limited

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