Brick Brewing Company installs new canning line



    WATERLOO, ON, April 14 /CNW/ - Brick Brewing Company (TSX: BRB) announced
today that they are installing a new canning line in their Kitchener facility
that will be operational May 1st. The line will be capable of producing an
average of 75,000 cans per day.
    "As we continue to focus on investments that will deliver the biggest
opportunities, this canning line delivers long term cost reduction versus the
company's present model of outsourcing production" said Rob Richardson,
Director of Engineering, Maintenance and Packaging for Brick Brewing Company
Limited.
    "The market share of beer cans represent approximately 20% of all beer
sales within Ontario. The installation of the new canning line will provide
Brick Brewing with the opportunity to deliver volume growth in the important
can segment of the Ontario market. The new can line will also improve Brick's
operational capabilities for beer and co-pack business. This addition is a
solid contribution towards our $2.0 million commitment in reducing operational
costs within fiscal 2010. The cost of distribution and foreign exchange are
reduced by approximately $400,000 in fiscal 2010 compared to the existing
procurement model" said George Croft, President and Chief Executive Officer.

    About Brick Brewing

    Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer of
award winning premium quality and value beers. The Company, founded in 1984,
was the first craft brewery to start up in Ontario, and is credited with
pioneering the present day craft brewing renaissance in Canada. Brick has
complemented its Waterloo family of premium craft beers with other popular
brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick
trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

    Forward-Looking Statements

    All statements in this press release that do not directly and exclusively
relate to historical facts constitute forward-looking statements as of the
date of this press release. Forward-looking statements generally can be
identified by the use of forward-looking terminology such as "may", "will",
"expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or
the negatives of these terms or variations of them or similar terminology.
Although the Corporation believes that the expectations and assumptions
reflected in these forward-looking statements are reasonable, undue reliance
should not be placed on these forward-looking statements, which are not
guarantees and are subject to certain risks, uncertainties and assumptions,
which may cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking statements included
in this press release are made only at the date of this press release and,
except as required by applicable securities laws, the Corporation does not
undertake to publicly update such forward-looking statements to reflect new
information, future events or otherwise.

    %SEDAR: 00003334E




For further information:

For further information: George H. Croft, President and CEO, Tel: (519)
576-9519 Ext. 247, E-mail: info@brickbeer.com

Organization Profile

Brick Brewing Co. Limited

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