COLUMBUS, Ohio, Aug. 7 /CNW/ -- The fast-growing, breakfast-lunch chain
Rise & Dine(TM) Restaurants, Inc. announced today plans to change its name to
Sunny Street(TM) Cafe as the franchise expands into Canada.
"As we prepare for our next stage of development, we want to ensure that
our brand is well-positioned for long-term growth," said Joe Deavenport, chief
operating officer of Rise & Dine(TM) Restaurants. "Our consumer research tells
us that Rise & Dine(TM) generally connotes breakfast to most people. This
means our brand must communicate clearly to consumers that our concept
specializes in lunch just as much as breakfast."
Currently, the chain has plans to open three to four restaurants,
targeted for the first quarter of 2010, in Canada and 15 to 20 restaurants by
2012. The Ontario province will be the chain's initial area of focus.
"We are known for our outstanding breakfast, and we want our new
customers to know that we offer an extensive lunch menu with plenty of
variety," Deavenport said. "We believe Sunny Street(TM) Cafe and our tagline
'A Bright Spot for Breakfast and Lunch(TM)' will resonate well with our
diverse target audience and capture the essence of our brand."
The transition to Sunny Street(TM) Cafe will occur gradually, allowing
time for customers to understand the change. The new website,
www.sunnystreetcafe.com, is live. The full brand conversion will take place
during the first half of 2010. All new restaurants in the U.S. and Canada will
open with the new Sunny Street(TM) Cafe name.
"Sunny Street(TM) Cafe has tremendous growth potential in Canada,"
Deavenport said. "The breakfast-lunch segment in Canada is under-served, the
economy is stable and small business financing is not as challenging to access
as it is in the U.S. at this time."
Sampson & Associates, an independent franchise consulting firm, based in
Toronto, will lead the Canada franchising efforts. Lee Sampson, Sampson &
Associates president, is a veteran of the franchising industry.
"I am attracted to the Sunny Street(TM) Cafe concept, because the chain
offers new franchisees a ground-floor opportunity with an impressive financial
performance," said Sampson. "Sunny Street(TM) Cafe will be well-received by
Canadians who will appreciate the restaurants' warm atmosphere and fresh
About Rise & Dine(TM) Restaurants, Inc.
Rise & Dine(TM) Restaurants currently has 15 franchised locations in four
states: Ohio, Texas, Utah and Missouri. Four additional locations are
scheduled to open soon.
Ohio and Texas locations are open daily from 6:30 a.m. to 2:30 p.m.
Missouri and Utah locations are open from 7 a.m. to 2 p.m. The restaurants
offer a wide variety of breakfast and lunch fare, including signature dishes
such as "big-as-the-plate" Buttermilk Pancakes, "create your own" Omelettes,
Stuffed Biscuits and Gravy, Steak & Eggs and Chicken Salad with Fresh Fruit.
The menu also features a quiche of the day, Black Angus burgers, Turkey
Philly sandwich, Monterey Ranch Chicken wrap, soups and salads. A full line of
specialty hot dog meals, starting at a value price of just $4.99, are also
available. In addition, Rise & Dine(TM) offers take out, catering and special
Franchise opportunities are currently available for both first-time
owners and existing franchise owner/operators and developers. For more
information, visit www.risedine.com or www.sunnystreetcafe.com.
Joseph D. Deavenport, email@example.com, 314.712.2653
Julie Hamlin, firstname.lastname@example.org, 614.228.2425, ext. 103 or
For further information:
For further information: Joseph D. Deavenport of Rise & Dine(TM)
Restaurants, Inc., +1-314-712-2653, email@example.com; or Julie
Hamlin for Rise & Dine(TM) Restaurants, Inc., +1-614-228-2425, ext. 103 or
+1-614-571-4805, firstname.lastname@example.org Web Site: http://www.risedine.com