BRATZ(TM) Launches First Doll to be Designed by Canadian Girl



    St. Bruno, Quebec native wins national contest

    MONTREAL, Oct. 9 /CNW/ - Bratz(TM) (MGA Entertainment Canada) is thrilled
to announce Emanuelle Stein of St. Bruno, Quebec as winner of the national
Bratz doll design contest at Zellers. The winning "Emanuelle" Bratz(TM) design
will be on retail shelves towards the third week of October, and is named
after the winner herself.
    "I think Bratz, dream Bratz, and love everything about Bratz," said
10 year old Emanuelle. "I can't wait to see my new doll." Emanuelle's new
design and character will launch as part of the Designed By You(TM) line at an
event at the St. Bruno Zellers store on November 8, 2008.
    Submissions were judged based on three criteria - style, messaging (the
doll needs to have the Bratz "cool factor"), and visual appearance (overall
design quality). The contest ran nationwide, with children ages six to
10 years of age eligible to enter. The judging panel was made up of three MGA
Entertainment Canada executives, and two executives from The Hudson's Bay
Company.
    "Emanuelle's two passions are Bratz and art. She obviously spent a
considerable amount of time thinking about this contest and producing her
masterpiece. Her design really stood out to us," said Diane Goveia-Gordon,
President of MGA Canada, who was one of the judges. "We believe it is
important for children's brands like Bratz(TM) to encourage kids to pursue
their interests and dreams by engaging in activities that inspire their
creativity."
    Emanuelle's grand prize includes a $2,500.00 Registered Educational
Savings Plan (RESP) contribution, in the hopes she will one day pursue her
design dreams. Her Bratz doll, inspired by her winning design and named after
herself, will be produced and sold in stores. She'll also participate in a
photo shoot session (complete with hair and make-up) with her creation at the
November Zeller's event.
    Bratz fans are welcome to attend the in-store event where the popular
Quebec show, Salut Bonjour, will be onsite to interview the winner. Emanuelle
will do an autograph and photo session at the store, and tell fans more about
the inspiration for her doll.
    Designed By You Emanuelle will be available at Zellers and Bay stores
across Canada for the suggested retail price of $19.99.

    About MGA Entertainment

    MGA Entertainment, a consumer entertainment products company
headquartered in Van Nuys, California, manufactures innovative lines of
proprietary and licensed products including toys and games, dolls, consumer
electronics, home décor, stationery and sporting goods. The MGA family
includes such brands as the award-winning BRATZ(TM), BRATZ Babyz(TM), BRATZ
Kidz(TM), Lil' BRATZ(TM), Yummi-Land(TM), Rescue Pets(TM) and Little Tikes(R).
MGA has also acquired worldwide licensing & distribution rights for Zapf
Creation(R).

    About Hudson's Bay Company:

    Hbc is a division of Hudson's Bay Trading Company and Canada's largest
diversified general merchandise retailer, operating The Bay, a major
department store, Zellers, a mass merchandise format, Home Outfitters, a
kitchen, bed and bath specialty store, and value-priced Fields stores. With
more than 600 retail outlets and over 60,000 associates in Canada, Hbc
provides Canadians with stylish, quality merchandise at great value, through
retail banners focused on exceptional customer service.

    About Hudson's Bay Trading Company:

    HBTC is a leading North American retailer with four divisions: Lord &
Taylor, an upscale specialty retailer with 47 stores in nine states;
Fortunoff, a 23 retail store chain specializing in fine jewelry and home
furnishings in the New York tri-state area; Creative Design Studios, the
fashion design and manufacturing division that creates branded collections for
customers throughout North America and internationally, and the Hudson's Bay
Company.





For further information:

For further information: or images please visit: www.mgae.com,
www.BRATZ.com, or contact: Aimée Savard, LexPR Canada, (416) 542-9140 x 3364,
(416) 788-6719 (cell), asavard@lexpr.com

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BRATZ

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Zellers Inc.

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