National Program Announces Call for Entries - Results Will Reveal Top
Picks and Key Insights into the Minds of 36,000+ Canadian Shoppers
TORONTO, June 7, 2011 /CNW/ - Today, BrandSpark International announced
that they are accepting entries for the 2012 Best New Product Awards
(BNPAs). Now in its ninth year, the BNPAs have grown to become a
prestigious and highly sought after award in the consumer packaged
goods sector. The results are tabulated from an independent survey of
more than 36,000 Canadian shoppers, making it the largest and most
credible consumer awards program in Canada. Winners will be announced
in early 2012, with awards being given in the food and beverage, health
and beauty, and household categories.
The program was founded nine years ago in Canada by Robert Levy, CEO of
BrandSpark International and is celebrating its fourth year in the U.S.
and recently announced its entry into Mexico. The Best New Product
Awards and the companion BrandSpark Canadian Shopper Study provide
manufacturers, marketers and consumers with a barometer of what
products, trends and innovations are most important to Canadian
shoppers today. "Winning products are evaluated on their appeal and
repurchase intent by real consumers," adds Levy.
North America's most credible consumer packaged goods awards program
The BNPA logo continues to become a recognized symbol of excellence and
a credible consumer endorsement; and marketers are leveraging this
fact. "The Best New Product Awards are relevant to P&G Canada because
they allow us to showcase our innovation with real consumer insights
and strong media partnerships," says Gord Meyer, Procter & Gamble.
"Plus, BrandSpark has developed an effective marketing and public
relations program in Canada."
"Past BNPA winners are enjoying a profitable return on their investment
as they incorporate their win in marketing communication outreach,
promotional efforts, in-store displays and showcasing the BNPA logo on
their packaging," says Levy. "In fact, in a grocery setting among six
comparable consumer awards program logos, the BNPA logo was most
influential. Case studies have shown that inclusion of the logo on
packaging can influence four in ten shoppers; plus at retail can drive
an 18% sales increase."
With the addition of Mexico, BrandSpark's North American Shopper Survey
will boast continent-wide data about the everyday shopping habits of
more than 100,000 North American consumers. "Our sample size will be
enormous," adds Levy, "we survey over 36,000 Canadians, 63,000
Americans and this year we are adding thousands of Mexican shoppers to
deliver marketers a 360 degree snap shot and comparison of North
American consumer shopping habits."
The Best New Product Awards is the only consumer awards program that
ensures representation from the country's top consumer packaged goods
brands and products and is 100% consumer voted, making it truly a vote
of Canada's best as chosen directly by shoppers themselves.
In 2011, the Best New Product Awards represented more than 169 products
from over 45 manufacturers including: Procter & Gamble, General Mills,
Unilever, Coca Cola, Kraft, SC Johnson, Parmalat, Pepsico, Maple Leaf,
Nestle, Church & Dwight, and many more.
2012 BNPA entry details
Any product launched between January 1, 2010 and June 30, 2011 is
eligible for the 2012 Best New Product Awards; early registration with
special discounts ends June 30, 2011 and final registration closes
August 31, 2011. For more information about the program and details on
how to register, visit www.BestNewProductAwards.biz.
About BrandSpark International
BrandSpark International is an independent market research and brand
strategy firm with expertise in consumer segmentation, innovation, new
product research and consumer trends. BrandSpark represents leading
North American and global brands and conducts research all over the
SOURCE BrandSpark International
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