BRANCHEZ-VOUS! launches the environmental web site MaTerre.ca



    MONTREAL, Sept. 10 /CNW Telbec/ - MaTerre.ca (www.materre.ca), a new
environment-focused networking and information web site, is now officially
open.
    MaTerre.ca builds bridges between individuals interested in environmental
matters. Online in a Beta version for the past few months, MaTerre.ca has
already lured over 200 individual members and close to 100 organizations.
MaTerre.ca is now inviting the general audience and environment professionals
to participate in this online community by posting on the site their ideas,
their suggestions and, most importantly, their projects.
    MaTerre.ca offers a variety of useful resources to citizens and consumers
eager to take action:

    
    - A planification platform, allowing individuals and organizations to
      launch, organize and promote concrete actions for the environment;
    - A daily blog devoted to the environment, to follow trends and share
      opinions on hot topics;
    - Continuous news coverage, from Le Devoir and Radio-Canada;
    - An agenda with green events to follow or join;
    - A directory of environment-friendly organizations, corporations and
      associations; and
    - Videos and web links for reference.
    

    The MaTerre.ca project benefits from the collaboration of numerous
partners, including the Canadian Parks and Wilderness Society (Cpaws), Le
Devoir, Environnement Jeunesse (Enjeu), Equiterre, Greenpeace, le Jour de la
Terre Québec, Radio-Canada.ca, Ethiquette.ca, the Regroupement des
Eco-quartiers, the Sierra Club and Société de transport de Montréal (STM).
    Exclusively financed by advertising, the site already counts on the
support of the Toyota Québec Dealers. "MaTerre.ca positions itself as the
first environment-focused commercial media in Québec", says Patrick Pierra,
CEO of BRANCHEZ-VOUS!.

    Apéros MaTerre.ca

    In addition to its web site, MaTerre.ca will have a live component with
the "Apéro MaTerre.ca", a bi-monthly gathering organized with the support of
people already involved in the "6 à 9 Verts". The first "Apéro MaTerre.ca"
event will take place on Tuesday, October 14, or the evening of Federal
elections, that guests will be invited to follow on several screens in the
Salon Officiel pub. Richard Bergeron, Chief of Projet Montréal and municipal
counsellor of the De Lorimier, Plateau-Mont-Royal district will attend this
first edition.
    The Funambus of the STM will be officially launched in the following
weeks.

    About BRANCHEZ-VOUS!

    BRANCHEZ-VOUS! is a leading Montreal-based Internet media company, active
in Internet content and advertising.
    BRANCHEZ-VOUS! Advertising sells Internet advertising space. It
commercializes the BRANCHEZ-VOUS! Network, the largest French-language
Internet advertising network in Canada with over 200 French-language web
sites, over 50 of which are represented on an exclusive basis; these include
AlloCine.com, ChezMaya.com, Cinoche.com, CommentCaMarche.net,
GlobeTrotter.net, LeDevoir.com and JeuxVideo.com. The BRANCHEZ-VOUS! Network
reaches approximately 3 million French Canadians each month.
    BRANCHEZ-VOUS! Content produces, publishes and commercializes
French-language Internet content. It operates BRANCHEZ-VOUS.com, the largest
independent portal in Quebec, which primarily targets an audience of active
adults working in and/or interested by technology; the Showbizz.net
entertainment news site - which includes LeCinema.ca (movies) and
HumourQuebec.com (humour); and the Fanatique.ca sports site.
    BRANCHEZ-VOUS! is listed on the TSX Venture exchange under the symbol BZV
and has approximately 30.4 million shares outstanding. Additional information
on the Corporation can be obtained on SEDAR and at
www.branchez-vous.com/inc/english. The TSX Venture exchange has neither
approved nor disapproved the contents of this press release.




For further information:

For further information: Media and environment influencers: Etienne
Côté-Paluck, Producer, MaTerre.ca, (514) 591-6335, info@materre.ca;
Advertisers and business partners: Sébastien Goulet, Vice President of Sales,
(514) 842-3838 ext. 280; Investors and analysts: Ramzy Metwalli, CFO, (514)
842-3838 ext. 302; http://www.branchez-vous.com/contacts/

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BRANCHEZ-VOUS!

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