MONTREAL, Nov. 5 /CNW Telbec/ - BRANCHEZ-VOUS! (TSX Venture : BZV)
launches today BV! MAX, a new self-service advertising solution offered to all
BV! MAX allows any blogger, webmaster or publisher to register his or her
site online and, within two days, to receive via e-mail a code to install on
his/her site in order to present display (graphical) advertising from large
corporations, keeping 50% of corresponding revenues. These banner ads are sold
by the BRANCHEZ-VOUS! sales team, who already represents several premium sites
including the BRANCHEZ-VOUS.com News/Tech portal, the Le Devoir daily
newspaper's site and the French version of the Canada411 phone directory. BV!
MAX allows all web publishers, whatever their size, to benefit from this
well-established sales force, without being tied by a representation
"In the last few years, the Google AdSense program has been a very
popular self-service text-based advertising solution amongst Web publishers",
says Patrick Pierra, CEO of BRANCHEZ-VOUS!. "We now offer to Quebec-based
bloggers and Web publishers a similar service for display advertising, which
is usually sold at a higher price than text-based advertising."
For advertisers and their ad agencies, BV! MAX will allow them to promote
their products and services on a large number of independent French-language
sites, classified in targeted categories. "BV! MAX will be an ideal complement
to increase the reach and efficiency of ad campaigns already bought on the
BRANCHEZ-VOUS! Network premium sites," says Sébastien Goulet, Vice-President,
Sales, of BRANCHEZ-VOUS!.
The BV! MAX service is a partnership between BRANCHEZ-VOUS! and Redux
Media, a Montreal-based company which already manages an advertising network
of several hundred English-language sites, in Canada and the United States.
The BV! MAX service is available now at www.bvmax.ca
About BRANCHEZ-VOUS! inc.
BRANCHEZ-VOUS! inc. is a leading Montreal-based Internet media company.
It owns and operates the BRANCHEZ-VOUS.com portal and the BRANCHEZ-VOUS!
BRANCHEZ-VOUS.com (www.branchez-vous.com) is the largest independent
portal in Quebec. With a news, business and technology focus, it primarily
targets an audience of active adults working in and/or interested by
technology and reaches over 500,000 users each month.
The BRANCHEZ-VOUS! Network is the largest French-language Internet
advertising network, comprised of over 50 premium web sites for which
BRANCHEZ-VOUS! sells national advertising. It reaches over 3 million French
Canadians each month and includes such sites as LeDevoir.com, JeuxVideo.com
and the French version of Canada411.ca.
BRANCHEZ-VOUS! is listed on the TSX Venture exchange under the symbol BZV
and has approximately 29.3 million shares outstanding. Additional information
on the Corporation can be obtained on SEDAR (www.sedar.com) and at
Financial statements can be downloaded at:
The TSX Venture exchange has neither approved nor disapproved the
contents of this press release.
For further information:
For further information: Patrick Pierra, President and CEO, (514)
842-3838, ext. 249; Nicholas Powell, Investment Relations consultant, (514)