MONTREAL, July 21 /CNW Telbec/ - BRANCHEZ-VOUS! Advertising, the ad
representation division of BRANCHEZ-VOUS! inc. (TSX Venture: BZV), has signed
an exclusive advertising representation agreement with Cinoche.com, the
leading Quebec-based French-language movie site. Thanks to its comprehensive
coverage of movies and DVDs, Cinoche.com reaches over 450,000 unique visitors
each month (source : comScore MediaMetrix, all locations, March 2008).
"We are confident that the BRANCHEZ-VOUS! Advertising team will support
the sustained growth of Cinoche.com, which has become, in less than five
years, the movie industry reference on the Web in Quebec", says Joé Bussière,
publisher and founder of the site. "With Cinoche.com as a flagship, the BV!
Movies group of sites is now a must-buy for movie-related advertisers in
"Cinoche.com is positioned as a reference in its segment and it
continually innovates in the formats offered to advertisers", says Patrick
Pierra, CEO of BRANCHEZ-VOUS!. "We are particularly proud to contribute to its
commercial success by leveraging our network's reach and our sales team's
The addition of Cinoche.com allows BRANCHEZ-VOUS! to strengthen its BV!
Movies advertising group, which now reaches almost one million unique visitors
each month (reach of 952,000 unique visitors across Canada in March 2008,
according to comScore MediaMetrix) thanks to the combination of AlloCine.com,
Cinoche.com, LeCinema.ca, MediaFilm.ca, Cine-Horaire.com, the Movie section of
GlobeTrotter.net and ToutLeCine.com. This reach makes BV! Movies by far the
most powerful specialized advertising solution - on all media platforms - to
reach Quebec moviegoers. For less specific advertisers, BV! Movies is also a
very good solution to reach young adults.
Cinoche.com attracts a growing, diversified and sophisticated audience.
The site features news, reviews, exclusive movie trailers in French, the
Quebec box-office results, as well a comprehensive movie listings for all
BRANCHEZ-VOUS! is a leading Montreal-based Internet media company, active
in Internet content and advertising.
BRANCHEZ-VOUS! Advertising sells Internet advertising space. It
commercializes the BRANCHEZ-VOUS! Network, the largest French-language
Internet advertising network in Canada with over 200 French-language web
sites, over 50 of which are represented on an exclusive basis; these include
AlloCine.com, Cinoche.com, CommentCaMarche.net, GlobeTrotter.net, LeDevoir.com
and JeuxVideo.com. The BRANCHEZ-VOUS! Network reaches approximately 3 million
French Canadians each month. BRANCHEZ-VOUS! Advertising also represents the
myTELUS.com portal in Quebec.
BRANCHEZ-VOUS! Content produces, publishes and commercializes
French-language Internet content. It operates BRANCHEZ-VOUS.com, the largest
independent portal in Quebec, which primarily targets an audience of active
adults working in and/or interested by technology; the Showbizz.net
entertainment news site - which includes LeCinema.ca (movies) and
HumourQuebec.com (humour); and the Fanatique.ca sports site.
BRANCHEZ-VOUS! is listed on the TSX Venture exchange under the symbol BZV
and has approximately 30.4 million shares outstanding. Additional information
on the Corporation can be obtained on SEDAR and at
www.branchez-vous.com/inc/english . The TSX Venture exchange has neither
approved nor disapproved the contents of this press release.
For further information:
For further information: For Cinoche.com: Joé Bussière, (418) 520-0739,
ext. 105, 1-877-969-8324, firstname.lastname@example.org; For BRANCHEZ-VOUS!: Media: Patrick
Pierra, President and CEO, (514) 842-3838, ext. 249; Investors and analysts:
Ramzy Metwalli, CFO, (514) 842-3838, ext. 302,