BRAHMA Urban Art Competition - Jury announces names of four artists who will promote creativity and non-violence in murals enhancing downtown Montreal



    MONTREAL, June 28 /CNW Telbec/ - The Borough of Ville-Marie and Brazilian
beer BRAHMA today announced the names of the four artists chosen by the jury
of the BRAHMA Urban Art Competition. The winners are: Marc-André Jutras,
René-Pierre "Arpi" Beaudry, Mario Méthot and Robert "Robby" Reis.The four
artists will each paint a mural in the coming weeks on selected walls in
downtown Montreal. The murals, the concepts of which had been submitted to the
jury earlier by the artists, will be positive expressions of creativity and
non-violence and will spruce up this nerve centre of Montreal, also a major
tourism hub.
    Four sites have been chosen for the murals: on St-Denis Street (near
Ontario), on boulevard René-Lévesque (St-Laurent corner), on boulevard
René-Lévesque (St-Denis corner) and on Sherbrooke Street (St-Laurent corner).
A fifth site, located on Crescent Street, is being used to promote the
contest. The mural on this site will be painted by competition spokesperson
David "Rank" Proulx during Evento Estival Brahma, the Brazilian festival which
is already in full swing and will continue until July 1 on this popular
downtown Montreal thoroughfare.
    "This competition promotes values that are important to the City of
Montreal: non-violence and making the downtown core more attractive," said
Catherine Sévigny, City Councillor for Peter-McGill district. "We are proud to
be involved, particularly given that it fits in perfectly with our enhancement
campaign, and also enables Montreal's young urban artists to express their
creativity and showcase their talents."

    Four murals on display for one year

    Urban artists in Montreal responded to the BRAHMA Urban Art Competition
invitation by submitting an application and their mural concept to
www.brahma.com/exposetonoeuvreici. The jury, comprising Mayor Benoit Labonté,
David Proulx, a renowned urban artist, and Denis Brault, in charge of
marketing for the BRAHMA brand, had their work cut out for them in choosing
the four winners.
    "We chose artists who stood out not only for the quality of their work
but also because of the values they promote," said David Proulx. "The artists
will have the opportunity to see their work displayed for one year in downtown
Montreal, which is an exceptional platform!"
    The four murals, which will be created during the month of July, will
display BRAHMA's brand colours: red and yellow. They will also promote
Brazilian values -music, a relaxed lifestyle, the ability to use creativity
and imagination to turn problems into opportunities - without relying on
clichés or stereotypes.
    In addition to the competition, BRAHMA will launch a sixteen-week poster
campaign beginning July 2 on five giant billboards throughout the Montreal
metropolitan area. Each board will contain a unique graffiti-inspired visual
created by five Montreal urban artists, with the collaboration with le Café
Graffiti de Montréal. Another springboard to help our local talent display
their work in a public forum!

    About Labatt Breweries

    Founded in 1847 in London, Ontario, Labatt brews over 60 quality beer
brands, making it the leading Canadian brewery. Labatt is a member of InBev,
the world's largest brewer by volume.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: BRAHMA/La Brasserie Labatt: Jennifer Damiani, 
(514) 364-8086, jennifer.damiani@labatt.com; Josée Massicotte, (514) 388-0169,
massicottejosee@videotron.ca; Borough of Ville-Marie, City of Montreal:
Jean-Yves Duthel, (514) 868-5189, (514) 298-6600,
jeanyvesduthel@ville.montreal.qc.ca

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Ville de Montréal - Arrondissement de Ville-Marie

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