BPlay and Hands-On Mobile announce long-term partnership for BlackBerry Market



    OTTAWA and SAN FRANCISCO, March 2 /CNW Telbec/ - BPlay, the
next-generation mobile content portal exclusively for BlackBerry(R) handsets
from Research In Motion (RIM), today entered into an exclusive, long-term
partnership with Hands-On Mobile, a leading global publisher of mobile
lifestyle, games, and personalization products.
    Under the agreement, BPlay will develop and distribute Hands-On Mobile's
best-selling titles to BlackBerry handsets worldwide including World Poker
Tour(R): Texas Hold 'Em 2, Top Gun(TM): Gulf Crisis, Call of Duty(R) 3  and
Monopoly(R) Tycoon(TM) 2007. This latest signing will add Hands-On Mobile's
titles to BPlay's growing roster of premium content partners which includes
Konami, Global Fun, PopCap Games, THQ Wireless, and Magmic Games.
    With hundreds of top-tier ringtones, themes, images and mobile games,
BPlay is at the forefront of entertainment products for BlackBerry. "Hands-On
Mobile is one of the top mobile entertainment companies housing some of the
most recognized brands in the world and we are excited to launch their
products into our distribution network covering wireless telecommunication
carriers in 30 countries" said BPlay's Nicholas Reichenbach.
    "As the preeminent BlackBerry entertainment company in the market, BPlay
is uniquely suited to bring our best-in-class mobile entertainment products to
the BlackBerry community, worldwide" commented Jonathan Sacks, CEO, Hands-On
Mobile.

    About BPlay
    BPlay, a division of Magmic Games, is the next-generation mobile content
portal exclusively for BlackBerry handsets, housing the world's top brands and
content for BlackBerry users. BPlay is the premiere BlackBerry entertainment
aggregator with a white label solution for mobile service providers and
telecommunication carriers to sell the experience direct to their end-users.
The solution includes a Web store front and an on-deck icon for downloading
content over the air.
    BPlay; BlackBerry Games, music and more...www.bplay.com

    About Magmic Games
    Founded in 2002, Magmic Games is a leading mobile game developer and
publisher with offices in Ottawa, Vancouver, Seattle, and Boca Raton. Magmic's
portfolio includes over 50 game titles for the J2ME, Brew, BlackBerry, Windows
Mobile and Sidekick platforms that are currently available on carrier networks
in North America, Europe, Asia and the South Pacific. For more information
please visit http://www.magmic.com/

    About Hands-On Mobile
    Hands-On Mobile is a leading global publisher of mobile lifestyle, games
and personalization products targeting all market segments of the mobile
handset marketplace. With operations in four continents, Hands-On Mobile
develops, publishes and distributes mobile content to more than 180 of the
world's leading operators in 40 countries. Hands-On Mobile provides operators
and their customers with the world's best entertainment brands and
applications and provides brand owners with the shortest route to market. The
Hands-On content catalogue is diverse, including BREW, Java, SMS, MMS, and WAP
games, and music, sports, lifestyle, personalization, and information-services
subscription products. Hands-On Mobile is a U.S. corporation with headquarters
in San Francisco and offices in San Diego, California; London and Bollington,
England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and
Seoul, Korea. For more information about Hands-On Mobile's products and
organization please visit www.handson.com.

    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.




For further information:

For further information: +1 613.797.2266   Mobile, +1 613.667.9854  Fax,
press@bplay.com or visit www.bplay.com

Organization Profile

MAGMIC INC.(MAGMIC GAMES)

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