Boutique Cosmeceutical Brand set to launch in Ottawa



    OTTAWA, April 8 /CNW Telbec/ - While the city of Ottawa is not commonly
known as a hotspot for launching high end beauty products, CyberDERM
Laboratories will be introducing its own line of anti-aging skin care products
this spring.
    Following the footsteps of celebrity favourite Fusion Beauty founded by
Ottawa native Randi Shinder, CyberDERM will be looking to carve out a small
niche for itself in the cosmeceutical market. Distribution will be reserved
for select retail sites for the present.
    "Ultimately, we are a boutique brand. We make very limited quantities but
we have also gone to a great effort to source the unusual mix of active
principals in our formulas from around the world," says Sara Dudley, Executive
Director for CyberDERM. "We've tapped suppliers from Finland to France, and
unlike larger more commercial brands, we've worried less about the cost of
doing so."
    Why use Ottawa as the jumpstart for launching their products? "Natives of
Ottawa have a special blend of good taste with good sense. We would be laughed
at if we tried to sell a $500 'miracle' serum here but many here still crave
the urbane labels that they can find in Toronto or Montreal," says Ms. Dudley.
    Dr. Sharyn Laughlin, veteran dermatologist and laser specialist, acts as
resident muse for the line. She has been key in ensuring the line stays
strictly within the bounds prescribed by her profession.
    "It was incredibly rewarding to be present during the development of the
products," says Dr. Laughlin. "The advances in aesthetic formulations are
outstanding and yet many lines seem unable to make the most of them. These
products really are on the forefront."
    CyberDERM will be hosting a private launch party the night of April 15th
at Laserderm Medical Clinic, Suite 650-1600 Carling Avenue, Ottawa ON K1Z 1G3.
Credentialed members of the press are invited to register to attend the event.
    To register for the event and/or for more information: please call
613.722.3483 or email event@cyberderm.ca.
    Please note that CyberDERM's website is currently under construction but
will be ready for viewing April 15th.




For further information:

For further information: Lalaine Castilla, Media Liaison, (613)
722-3483

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CYBERDERM LABORATORIES INC.

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