Boulart Shifts to CHEP



    Company is outsourcing pallet supply to concentrate on baking

    LACHINE, QC, Dec. 11 /CNW/ - Boulart Inc., a leading frozen artisan
bakery manufacturer, today announced it is joining the CHEP pallet pool. The
company is now shipping its Boulart premium bread products from its facility
here to supermarkets, club stores and foodservice operations across Canada on
pallets from CHEP, the global leader in equipment pooling solutions.
    Prior to deploying the CHEP program, Boulart used an exchange pallet
system but wanted to concentrate on its core business of making frozen baked
goods. The company also wanted to improve pallet quality and consistency and
control shipping costs.
    "The CHEP pallet pool allows us to confidently outsource a function that
we add little if any value to, and helps ensure that our customers receive our
products without any problems," said Marc Gosselin, Vice-President, Boulart.
    The bakery industry, both frozen and in-store bake off, is a rapidly
growing segment of the global consumer packaged goods industry, and holds
significant opportunities for CHEP.
    "Frozen baked bread isn't the first product a supply chain manager would
think of for transport in a pallet pool, but Boulart is showing that a solid,
high quality platform makes a critical difference in getting these kinds of
goods to market quickly and effectively. CHEP is doing its part to provide the
outsourcing functionality that allows Boulart to devote mindshare solely to
what it does best - bake and sell bread," said Jason Adlam, Director, Sales
and Customer Service, CHEP Canada.

    About Boulart

    Boulart, based in Lachine, Quebec, is a state of the art "Artisan Frozen
Bakery" serving retailer and restaurant operators throughout Canadian and soon
the US markets with frozen-baked bread and rolls. Additional information is
available at www.boulart.com.

    About CHEP

    CHEP is the global leader in pallet and container pooling services
serving many of the world's largest companies. The company has more than 7,700
employees and operates in 44 countries. Combining superior technology and an
asset base of more than 280 million pallets and containers, CHEP offers its
customers exceptional value, a platform that enables reduction in customer
product damage, and an environmentally sustainable logistical solution. Supply
chains served include consumer goods, produce, beverage, and the automotive
industry. With global partners that include Procter & Gamble, SYSCO,
Kellogg's, Kraft, Nestle, Ford and GM, CHEP is known for Handling the World's
Most Important Products. Everyday. For more information about CHEP, please
visit: www.chep.com .





For further information:

For further information: Jason Adlam, CHEP Canada, (905) 789-4213,
Jason.adlam@chep.com; Ronald Margulis, RAM Communications, (908) 272-3930,
ron@rampr.com

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CHEP

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