EDINBURGH, Scotland, April 11, 2013 /CNW/ - As Air Canada Rouge gears up
to launch its non-stop route from Toronto to Edinburgh this July,
Canadians are urged to book their flights now.
More than 4 million Canadians claim Scottish ancestry and with increased
availability of convenient, direct access to Scotland from Toronto,
there has never been a better time to discover, or rediscover, what
Scotland has on offer.
While in Canada this week, Transport Minister Keith Brown is also
promoting Scotland's knowledge and experience on aviation matters.
Following positive discussions, which involved VisitScotland and the
Scottish Government, Air Canada announced in December that it would be
launching direct flights between Toronto and Edinburgh, starting in
July. Speaking after meeting with Air Canada representatives to discuss
the potential to extend this route and to introduce further Canadian
opportunities for Scotland's airports, Mr Brown said:
"In 2014, the eyes of the world will be on Scotland, as we host two of
the world's greatest sporting events - the Commonwealth Games in
Glasgow and the Ryder Cup at Gleneagles. It will also be our second
year of Homecoming, which will have broad appeal to the Canadian market
with its strong ancestral links. "It is essential that it becomes
easier for visitors to get to Scotland and the new direct service
between Edinburgh and Toronto is good news for Edinburgh and Scotland
as a whole.
"We are determined to improve our international air connections with
countries such as Canada, which is an important market for Scotland,
and we hope that this service will be the start of building a long and
successful association with Scotland, which brings about further
Canadian opportunities for Scotland's airports."
VisitScotland and Air Canada have been working together to inspire
Torontonians with great reasons to visit Scotland posted on billboards
throughout the city, on local radio and via their extensive digital
networks throughout April.
More information on planning a visit to Scotland can be found at www.cometoscotland.ca. For further details on availability, pricepoints and ticketing,
please go to www.aircanada.com
Notes to Editors
VisitScotland is Scotland's national tourism organisation. Its core
purpose is to maximise the economic benefit of tourism to Scotland.
The organisation has three key roles:
To market Scotland to all parts of the world to attract visitors.
To provide information - and inspiration - to visitors and potential
visitors so they get the best out of a visit to Scotland.
To provide quality assurance to visitors and quality advice to the
industry and partners to help the industry meet and strive to exceed
2013 is the Year of Natural Scotland, inspiring our people and our
visitors to celebrate Scotland's outstanding natural beauty, landscapes
and biodiversity as Scotland prepares to welcome the world in 2014 and
Find out more about Scotland's outstanding natural beauty at http://www.cometoscotland.ca/year-of-natural
This copy was correct at the time of going to press. VisitScotland
cannot guarantee the accuracy of the information and accepts no
responsibility for any error or misrepresentation. All liability for
loss, disappointment, negligence or other damage caused by the reliance
on the information contained herewith, or in the event of any company,
individual or firm ceasing to trade, is hereby excluded.
Image with caption: "Transport Minister Keith Brown and Vijay Bathija Air Canada Rouge. (CNW Group/VisitScotland)". Image available at: http://photos.newswire.ca/images/download/20130411_C4648_PHOTO_EN_25465.jpg
For further information:
Claire Röer, Consumer PR Manager, VisitScotland 011 44 7787 265989 / email@example.com